Wednesday, April 18, 2012

A Small Tale Of Latest Google Algorithm – SEO Over - Optimization Penalty


A Small Tale Of Latest Google Algorithm – SEO Over - Optimization Penalty

The Google Algorithm ghost is back to haunt the search engine optimizers. This time it is over seo optimization that Matcutts has advocated to seo professional attendees at SMXW. Mat Cutts, the official Google Webspam team Head, has raised the issue that the webmasters follow the optimization process of too great extent and achieve rankings with less quality content. In coming months Google can able to find and punish “ over optimized websites.” This is not the first time that Google is after search engine optimizers for the penalizing reasons. For the past 12 months, article directories and scraper websites were forced to take stringent actions against poor quantity content creators. The concern was that small percentage of optimized website could take control of the google first page even without providing relevant content whereas websites which are offering great content but unaware of SEO missing huge traffic from search engine.
 The Google then introduced Panda an update on duplicate content from websites; it disallowed the google bot to enter to those web pages frequently, Google penalized WebPages and traffic went down drastically.
Let’s get this straight. If the concern is over websites that are not following SEO guidelines but producing great content, it cannot be fixed solely by the set of offpage or duplicate content algorithms. The over optimization websites in question may have cheap links deliberately built by competitors, or a link from website which once was a quality directory but now has turned into a junk yard because of other webmasters. Worse, if Google so wish, Competitors can even try malign the websites in some or the other way that are not great in advanced optimization.
Faced with such risks, the Google has two options. One, it can take only content and design into consideration to rank the websites. But that will be knee-jerk and is a sure will become more subjectivity. The second and more pragmatic option is to develop an online platform where webmasters can claim their ownership of website content instantly for free. And this can be done through Google webmaster tool and Google plus profile.

The Second and and more pragmatic option is to develop an online platform where webmasters can claim their ownership of website content instantly for free. And this can be done through Google webmaster tool and Google plus profile.

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An Eulogy Of ORM – How to Push Negative Listing in Google


My Experience of Online Reputation Management

Three months ago, a mail reached to my inbox - a furious complaint by client failing not even to push the negative comment down for even one position. I devised a new plan. Last week things worked out. Immediately I emailed to client with proud. We successfully managed to push the negative page to 2nd page blah blah blah with Regards

High authorative links and fresh content are central to the well being of the ORM and its contribution to pushing the negative link down. If backlinks are poor, the website will not be attracted to Google, and those who build links give unique content and teach how to be interactive in social media, diverting their attention and dedication towards getting bulk links ends in getting junk directories and bookmarking. Additionally, without appropriate content, there is a limited guarantee of ORM results or expectation of popping up positive rankings.

Trying to promote just blogs, or engaging in all the social networking sites or opening new accounts of all web2.0 sites and publishing same content are often difficult to obtain ranking in Google first page; The futile efforts by executing above activities separately turned into disaster strategy with no results whatsoever.
Yet, any scientific evidence is not available supporting this perception, within a case study of my client and past experiences the above notion on ORM may work for you all.

Maintain vividness in targeting the online medium and platform. What we did here with this client is we focused only one blog platform. For example in this project we chose wordpress and frequently added the fresh content where as other blog platforms like blogspot and typead we used for building links to microsites and other important profiles that intended to push top page.

This strategy, surprisingly, found significant improvements in the Google. As a general strategy, microsites were first achieving positions, although quite some of them struck in third and fourth page for some weeks, Flickr and the facebook profiles took relatively some months to come on top. There were a few surprises. Twitter ranked comparatively low in positions. Google site page, on the other hand, has got great ranking and it was absolutely unmoved till now.

In many companies, content creation is too low to support link builders; the fact is content writer is needed. The first three months, in many of our websites, content was common. We published unique content on those indexed profiles. After profiles got cached from Google results started to fluctuate.

A number of factors result in pushing the negative listing. In many instances, content updating is the main factor. In certain instances quality links is needed, in addition to the content, to achieve the results. In flickr, a simple commenting: interactions with 5 new flickr users per day and photo sharing: one upload per day are sufficient to be in top place.

This project shows a range of realities for the online reputation management. Choose 10 unique web2.0 sites to rank in first page. It may be a blog, video sharing site, photo sharing site, micro site, Wikipedia, social networking site or micro blogging site. But do not focus to promote same web2.0 websites like blogspot and wordpress or twitter & jaiku or linkedin & nyamz. Choose unique web2.0 sites and use rest website to build links for all the 10 sites.

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Thursday, April 12, 2012

Best SEO Company in Bangalore with Guaranteed Result or Money Back


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Why should you choose YSS - SEO Company in Bangalore India?

1. We love to educate our client and tell them what we do and what should be done to drive the search Engine Ranking. We are an ethical. professional and affordable seo company, we believe and work for Client Satisfactions and  get the best for them from the web and Search Engines. We promise and we deliver the results.  We're realistic and recommend what you, with your current scenario can do to gain traffic. And this also means building a sustainable long-term Search Engine marketing program to achieve top ten Google listing.
2. We are a Certified SEO Company - many of our SEO Experts are Google Analytics and Google Adwords Certified professionals.
3. We have a lot of satisfied customers spread across the globe. 
4. We are very much flexible on Payment, We take monthly Payment, We do not take any initial setup fee. 
Call us for FREE SEO audit +91 9886406388 or email us info at yourseoservices.com

Wednesday, April 4, 2012

An ideal SEO Process Should Follow By A SEO Company

Google ranking factors are changing quite often but the seo process has remained same. The process what we follow here may help to your company to effectively optimize the website. In this post I will briefly explain the process one should follow and in coming post I will provide in depth information on each step.


Traffic and Ranking Report

 Whether seo consultant working for company or for a client search engine performance report should be prepared and also traffic report- either with google analytics or else with free tools. Before running seo campaign these reports help the current status of website therefore client or company can hold SEO consultant accountable regarding the performance.

Call us for FREE SEO audit +91 8494983557 or email us info at yourseoservices.com

Competitive Research 

 Keyword research and competitive analysis set the tone of seo campaign. Take ample of time to do research particularly on keywords. Discuss with clients before finalizing the set of keywords that going to be optimized. Online competitor websites reveal the targeted keywords and links they are getting.

  Onsite SEO

 All the meta tags and technical issues will be fixed in this process. Site architecture, accessibility of content, content optimization, image optimization, call to actions, form pages, google analytivs integration are some of the elements will be taken care in on page seo.

  Link Building

 Sit with linkbuilders and discuss on the link prospects. Get the backlinks that are authorative, relevant and also from high popularity website. With the above process SEO campaign will be incomplete with reporting, monitoring the ranking. Based on the mothly reports our strategies will change accordingly.


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Sunday, May 2, 2010

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Click, Web Analytics Consulting in Bangalore, India and Worldwide. 

Consult me for SEO Training in Bangalore, Individual and Corporate SEO Training. 
 
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SEO Service Bangalore is a Search Engine Optimization and Internet Marketing Company in Bangalore with talented SEO Experts. SEO Service Bangalore provides SEO, PPC, Social Media Marketing, Online Reputation Management Service, Web Analytics Services to increase your no of leads and inquiry from GOOGLE and Other leading Search Engines. SEO Service Bangalore Provides Consulting in Search Engine Optimization, Pay Per Click Campaign, Online Marketing, Online Reputation Management, Social Media Marketing, Link Building, Keyword Analysis, Press Release, Article Marketing, Blog Marketing, Classified Listings, Yellow page submission, Business Listing, Local Listing and other online marketing and internet Marketing service to increase your visibility Online.

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Sunday, March 21, 2010

21 Essential SEO Tips & Techniques

Small businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of small businesses blogs and Web sites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics. This article is the second in a two-part SEO checklist specifically for small business owners and webmasters. Last week, I shared 20 “don’ts.” Naturally, this week addresses the “Do’s”—things to make sure you include whether you’re hiring an SEO company or doing it yourself. Small Business SEO Checklist: The Do’s Small Business SEO Checklist: The Do’s


1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources (like Search Engine Land) and several terrific books you can read. Aaron Wall’s SEO Book, Jennifer Laycock’s Small Business Guide to Search Engine Marketing, and Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin are three I’ve read and recommend.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account. Whether it’s Google’s AdWords or Yahoo’s Search Marketing or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta altogether if you’d like; it’s close to inconsequential. If you use it, put misspellings in there, and any related keywords that don’t appear on the page.

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.
15. Build links intelligently. Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.
18. Use social media marketing wisely. If your small business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. With any social media site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.

19. Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.

20. Take advantage of the tools the search engines give you. Sign up for Google’s webmaster Central and Yahoo’s Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.

21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.

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Tuesday, March 16, 2010

Effectiveness of Link Building Tactics for SEO

  1. Linkbait + Viral Content Creation

    67% very high value
    67%
    8.8% light consensus
  2. Blogging and Engagement with the Blogosphere

    66% high value
    66%
    8.6% light consensus
  3. Classic “Create Valuable Content” Strategies w/o Promotional Marketing

    58% high value
    58%
    12.4% moderate contention
  4. Public Relations (beyond just press release publication)

    56% high value
    56%
    11.7% light consensus
  5. Direct Link Purchases from Individual Sites/Webmasters

    54% moderate value
    54%
    14.2% moderate contention
  6. Widgets and Embeddable Content

    54% moderate value
    54%
    11.1% light consensus
  7. Conferences, Events and In-Person Networking

    54% moderate value
    54%
    11.9% light consensus
  8. User Generated Content (which then incentivizes links to profiles/content/etc.)

    53% moderate value
    53%
    9.9% light consensus
  9. High Trust/Authority Directories (DMOZ, Yahoo!, Lii, etc.)

    52% moderate value
    52%
    10.7% light consensus
  10. Niche Social Media Communities

    51% moderate value
    51%
    11.3% light consensus
  11. Local Link Building (via geographic lists, organizations, portals)

    51% moderate value
    51%
    10.1% light consensus
  12. Social Voting Portals (Digg, Reddit, Mixx, etc.)

    50% moderate value
    50%
    10.4% light consensus
  13. Quizzes + Results Badges

    50% moderate value
    50%
    11.1% light consensus
  14. Social Bookmarking Services (StumbleUpon, Delicious, etc.)

    49% moderate value
    49%
    11.2% light consensus
  15. Contributing to Charities, Non-profits, Events, etc. to Earn Links

    45% moderate value
    45%
    11.6% light consensus
  16. Leveraging Twitter for Link Building

    43% low value
    43%
    11.8% light consensus
  17. Generic Directory Links (BOTW, JoeAnt, Business.com, etc.)

    42% low value
    42%
    9.6% light consensus
  18. Contacting Webmasters or Sites with (Non-Paid) Direct Link Requests

    41% low value
    41%
    14.9% moderate contention
  19. Offline Advertising Branding and Media

    39% low value
    39%
    11.5% light consensus
  20. Press Releases

    39% low value
    39%
    11% light consensus
  21. Long Tail Directory Links (niche directories, small generic directories, etc.)

    39% low value
    39%
    11.5% light consensus
  22. Social Networking Services (Facebook, MySpace, LinkedIn)

    37% low value
    37%
    8.5% light consensus
  23. Purchasing Links from Link Brokers

    37% low value
    37%
    12.9% moderate contention
  24. Launching & Later, Redirecting Microsites via 301s

    36% low value
    36%
    11.9% light consensus
  25. Buying Old Domains & Placing Links on Them

    36% low value
    36%
    14.5% moderate contention
  26. Buying Old Domains & 301’ing Them

    32% minimal value
    32%
    12.8% moderate contention
  27. Reciprocal Linking (trading links with other sites)

    29% minimal value
    29%
    8.2% light consensus
  28. DoFollow Blog Comments

    29% minimal value
    29%
    9.6% light consensus
  29. Web Advertising (Banners, PPC, etc.)

    25% minimal value
    25%
    10.5% light consensus
  30. Forum Link Building (Signatures, Link Drops, etc.)

    23% very minimal value
    23%
    8.8% light consensus
  31. Automated Blog, Guestbook and Open Form Comment Spam

    10% very minimal value
    10%
    8% light consensus
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