Best SEO Company in Bangalore

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Your SEO Services has been successfully servicing the SEO needs of many different companies, both large and small. Every website is a different entity and Your SEO Services has been able to provide tailor made SEO solutions particular to every one of these websites thus catapulting them into profitability via high rankings with the various search engines.

 Every SEO company has its own SEO strategies and though some may be similar to other SEOs, it is when and how they are applied that makes the difference. Your SEO Services is confident in its techniques if its record of satisfied clientele is anything to go by. Your SEO services offered by us not just makes your website rank on the top but also help in attracting more customers and generating better revenue from website. 

                           

At Your SEO Services, we always value our clients. When our clients approach us they get the surety of instant access to creative and workable ideas, best and in budget solutions and top notch designs. We understand our client's needs completely which helps us in doing our work effectively and efficiently. We always aim to maintain long term business relationships with our clients. The customer is always welcome to inquire on any topic and this consultation is offered free of charge. 

Professional SEO firms are known by the quality of their work and their resolve to abide by the guidelines charted by the search engines. At Your SEO Services SEO Company in Bangalore we take all the steps necessary to constantly update our white hat SEO strategies so as to continuously improve our well reputed SEO services. Our goal remains the same and that is to give our clients value added SEO services. Our services are not only cost-effective but also targeted to fit.

                         

There is also link building whereby in bound links are used to bring traffic to your website. This is done by generating keyword rich links in promotional materials such as press releases, blogs and articles. As potential clients read through any of the promotional materials they are likely to follow the links into your site. The promotional materials need to be distributed to reach the masses. Your SEO Services SEO Company in Bangalore has achieved this by associating with numerous article submission sites. You can thus be sure that your information will reach millions. As an SEO company that is customer satisfaction driven, Your SEO Services always stays in touch with its clients by deliberating on progress and achievements made. 

                                                 

                                                               
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                                               http://www.yourseoservices.com/

Matt Cutts Explains How To Let Google Know When There’s A Mobile Version Of A Page

Matt Cutts, Google’s head of search spam, answers a question about mobile sites in his latest Webmaster Help video where a user writes in to ask:

Is there a way to tell Google there is a mobile version of a page, so it can show the alternate page in mobile search results? Or similarly, that a page is responsive and the same URL works on mobile.

Matt prefaces his answer by saying when talking about mobile versions of sites he’s speaking exclusively in regards to smartphones.

As a site owner you want smartphone users to end up on the mobile version of your page, and desktop users to end up on the desktop version. There are a couple of ways to do that, as Matt goes on to explain.

The first way is to use a responsive design, which serves the same site to mobile users and desktop users. Javascript and CSS scales the site to comfortably fit the resolution of the screen it’s being viewed on. It’s important not to block Javascript and CSS, because if Google can fetch the Javascript and CSS code they are able to determine whether or not the site is responsive.

The other way to go would be to have separate versions of the site for mobile and desktop users, with each having their own URL. If you go this route you’re going to want to put a rel=”alternate” on the desktop site that points to the mobile version. This lets Google know these two versions are related to each other.

In this case you’ll also want to put a rel=”canonical” on the mobile version pointing to the desktop version. This tells Googlebot even though the mobile version is on a separate URL the content is the same, and as such it should be lumped together with the desktop version..

http://www.searchenginejournal.com/matt-cutts-explains-let-google-know-theres-mobile-version-page/94755/

Link building is hard, but it's not the only way to make traffic gains in Google's search results. March 2014

1. In-depth articles:

According to the MozCast Feature Graph, 6% of Google search results contain In-depth articles. While this doesn't seem like a huge numbers, the articles that qualify can see a significant increase in traffic. Anecdotally, we've heard reports of traffic increasing up to 10% after inclusion.

      

2. Improving user satisfaction :

Can you improve your Google rankings by improving the onsite experience of your visitors?

 Google could see how satisfied users were. … The best sign of their happiness was the "long click" – this occurred when someone went to a search result, ideally the top one, and did not return."

The idea is called pogosticking, or return-to-SERP, and if you can reduce it by keeping satisfied visitors on your site (or at least not returning to Google to look for the answer somewhere else) many SEOs believe Google will reward you with higher positions in search results.

         

3. Rich snippets from structured data :

Google constantly expands the types of rich snippets it shows in search results, including events, songs, videos and breadcrumbs.

            

4. Video optimization :

video snippets capture more search real estate than any other type of rich snippet, even more than authorship photos. Studies show our eyes go straight to them.

        

5. Google authorship :

Scoring the coveted author photo in Google search results doesn't guarantee more clicks, but getting the right photo can help your click-through rate in many results.

What makes a good author photo? 

• Use a real face, not a company logo, cartoon or icon
• High contrast colors. Because the photo is small, you want it to stand out with good separation between the background and foreground.
• Audience targeted. For example, young Disney fans are probably less likely to click on an old guy in a suit who looks like a financial adviser.

           

6. Improving site speed:

Improving site speed not only improves visitor satisfaction (see point #1) but it may also have a direct influence on your search rankings. In fact, site speed is one of the few ranking factors Google has confirmed.

                

7. Smartphone SEO :

Aside from speed, if your website isn't configured properly for smartphones, it probably results in lower Google search results for mobile queries. Google confirms that smartphone errors may result in lower mobile rankings.

What is a smartphone error?

• Redirecting visitors to the wrong mobile URL
• Embedding a video that doesn't play on a particular phone (Flash video on an iPhone, for example)
• Pop-ups that aren't easily closed on mobile
• Buttons or fonts that are too small on a mobile device

8. Expanding your international audience :

Does your website have traffic potential outside your existing country and/or language?

              

9. Social annotations with Google+:

When you share content on Facebook and Twitter, your network basically sees it only when they are looking at Facebook and Twitter.

On the other hand, when you share content on Google+, your network can see it every time they search Google.

10. Snippet optimization :

This goes back to basic meta tag and title tag optimization, but it's a good practice to keep in mind.

               

11. Updating fresh content :

Websites that stop earning new links often lose ground in Google search results. At the same time, sites that never add new content or let their pages go stale can also fall out of favors.

Freshening your content doesn't guarantee a rankings boost, but for certain types of queries it definitely helps. 

       

12. Ongoing on-page SEO :

The factors listed here only scratch the surface of earning more real estate in search results. Issues such as indexing, crawling, canonicalization, duplicate content, site architecture, keyword research, internal linking, image optimization and 1,000 other things can move ranking mountains.

http://moz.com/blog/google-traffic-links

SEO Strategy Has Changed, But Has Your Reporting Structure?

As SEOs, we all generate ranking reports for our keywords on a regular basis. Maybe weekly or monthly,  but we all do it at some point. With so many changes in the last few years (or months, even!)  do you really think ranking reports are the only metric to track SEO efforts? I don’t think so, because:

1.Now SEOs have to use lots of keywords variation while doing link acquisition, becauseexact match anchor keywords can be dangerous.
2.Google moved entirely to secure search and stopped providing keywords data in all Analytics tools

3.Hummingbird update has changed the way it serves results. Now Google understands the user search queries and serves the results based on its understanding, instead of just keywords typed-in.


                              

As a SEO, you put effort into increasing accessibility, content marketing, quality link acquisition, and generating social signals just to get rankings in search engines. But these efforts also help websites get referral traffic (if quality content marketing or link acquisition is done) and increase in brand awareness (if social media strategies are successful). Also, when using diversity of keywords in on-page and off-page optimizations, you also help increase search engine rankings for other (non-targeted) keywords. Are you all reporting these metrics to your clients or bosses? If not, you are undervaluing yourself and your work.

So, how do you make sure you are reporting all of the benefits of your work? The reports I recommend for any SEO Campaign are as follows.

Activities Report :

Pretty self explanatory, but often overlooked. This report should include all the activities you completed. For example, what content you marketed and where, what infographics you distributed and where, and any other action you took that resulted in benefits for the client. 

Ranking Report

Ranking Report should not be limited to targeted keywords, but must be on wider scale.

                  

http://www.searchenginejournal.com/seo-strategy-changed-reporting-structure/89993/

As Google Upgrades Google Maps Business Listings, Conflicts Happen Including Duplicate Listing Issues

Google has been automatically upgrading Google Place listings from the old system to the new Google Places dashboard. With this upgrade, there may be conflicts that prevents the upgrade from completing. The latest conflict is that there are duplicate listing issues and Google needs you to step in, fix the issue and then complete the upgrade process.

Google has recently began sending out notices of the duplicate place listings conflict via email to those impacted by this issue. The email reads:

                 

We’d like to inform you that Google Places no longer accommodates more than one authorized owner per business location. Your account contains one or more listings that have been identified as duplicates of other listings and as a result, some of the information you provide will not be shown to Google users anymore…
Jade Wang from Google posted a detailed how to fix this issue in the Google Business Help forums where she summed up the issues two-fold:

(1) Your account and another account that you don’t control became verified for the same business using the old Places dashboard.

(2) You may have verified the page multiple times using accounts you control.

Each has their own method of resolving, which Google has either emailed the business owner or you can read them below in more detail.

http://searchengineland.com/google-upgrades-google-maps-business-listings-conflicts-happen-including-duplicate-listing-issues-185971

Are You a PPC Expert? Then You Should be Using These Advanced PPC Tactics

Apply On-Page SEO Best Practices to The Landing Page Where You Drive Your PPC Traffic

The ultimate goal is to achieve the highest possible AdWords Quality Score, as it is extremely important to an ad campaign. Although it officially exists to ensure that users are only served ads that are relevant to their search queries, it also plays a role in your ad’s position in the search engine results pages (SERPs) and in determining the costs your campaign is charged for keyword clicks. The higher your ad’s Quality Score, the more visible your ad, and the farther your budget will reach. The most successful PPC professionals also look at the on-page SEO elements of that target landing page. Optimizing the landing page using the same keywords used in the ad and the ad group will help AdWords recognize the relevancy of your page, improving your Quality Score.



                

Focus on High Value Keywords
Most AdWords groups use multiple keywords, sometimes hundreds of them. If you have a really high-level keyword, though, dedicate an entire group to it. No long-tail keywords, no similar keywords, just that one individual term. This tactic allows you to perfectly align the ad copy to the keyword, which will help improve your ad’s performance. Furthermore, dedicating an ad group to that keyword allows you to monitor its performance from the ad group level, giving you a deeper insight into that term’s success.

http://www.searchenginejournal.com/ppc-expert-using-advanced-ppc-tactics/90541/

10 Mistakes We’ve All Made on Social Media (And How To Fix Them)

Whether you’re using social media as a way to keep in touch with friends and family or as a marketing tool, you’re likely well aware of how powerful social media channels have become. When used correctly and mistake-free, you can successfully promote yourself, brand, or product. If you have a major hiccup, you can harm your reputation, both personally and professionally, for years.

                                 
1. Treating All Social Media Platforms the Same

We’re almost 100% sure that you don’t have to be a social media genius to realize that every social media platform is different. Each format varies from channel to channel by offering different languages to different audiences. In fact, just take a look at your social media accounts. 

2. Posting at Inappropriate Times


We’ve all had those times when the thought process was just a bit impaired – either because we’re tired, emotional, or had one too many drinks. If that’s the case, posting should probably be avoided

In short, you don’t want to be active when no one else is online. After all, that defeats the point of being on social media. In the future, try to be aware of the best times to post. For example, on Facebook, engagement rates are 18% higher on Thursdays and Fridays. As for Twitter, weekdays have 14% more engagement than weekends with 5pm having the highest amounts of retweets.

3. Placing Quantity Over Quality

Quality should always be your focus; not how much you post or how many friends/followers you have in your network. You should be sharing great content and searching for people who will engage and support you or your brand. 

4. Not Taking Advantage of Bio

It’s not uncommon for the first item for visitors to spot on you social media page is a bio. Since this the norm, make sure that you complete this section with vital information, like location and website [URL]. And, have a little fun with it. If you’re creative and interesting, this will give others more of an incentive to follow or like you.


5. Not Posting Enough vs. Posting Too Much

As you may have picked up by now, there’s a certain rhyme and reason with how much and how minimal you post on your social media platforms.We all have that person we’re following on Twitter who will send out 20 tweets in the span of one minute. And, we probably have that friend who logs onto Facebook once a month only to vent about how awful their life is going. Neither extreme is productive. Posting too much comes across as spam. Posting too little means that you’re easily forgotten. 

6. Using Automated Messages

you should at least make the effort to interact with people as often as you can with a personal and sincere message. Knowing that there’s a real person there who took the time to respond can go a long way in establishing trust and engagement.

Also, while not always the most pleasant of circumstances to deal with, you also may have to personally respond to negative messages or compliments. Instead of ignoring the problem, try to work out your differences. If you don’t think it is important, just be aware that LiveOps discovered that 85 percent of consumers feel how a brand handles issues on its website or social channels is a good indicator of its quality of support.

7. Not Proofreading

We’ll be honest, and so should you. At one time or another, we’ve all posted a message in a hurry, which in turn, is full of misspellings. While there are occasions where auto-correct takes over – even if you didn’t ask - grrr – always take the extra time to proofread your message. You’re not writing a novel here, so it shouldn’t take that long. And, it’s one of the easiest ways to protect your reputation


8. Using Social Media Only as a Megaphone

Social media is a two-way street. This means that it can’t be just one person talking all the time. It’s a conversation. You need to be active on all platforms. Don’t just talk about yourself or only share your work. Post content that will generate discussions. Pay attention to the people in your network


9. Not Properly Using @, # and Images

When only using @, Twitter sees this a reply, which means you and the other person you’re replying to can see the messages. By placing a period, or even ‘the’, will make the message visible to everyone in your feed.

Speaking of symbols, how about #? While including hashtags can boost engagement, please, please don’t overdo it. Posting irrelevant and trending hashtags is just tacky and won’t assist in lead generation. 


10. Saying Too Much

We’re all busy people. And we don’t have time to read War and Peace every single time we login into a social media account. Keep things short and to the point. This is especially important on Twitter where the 140-character limit is perhaps its most well-known feature.

http://www.searchenginejournal.com/10-mistakes-weve-made-social-media-fix/91549/

Are Links Losing Value in Google's Algorithm?

In today's Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today's waters.Here's the link to coverage of Google's testing removing links from the algorithm, and to the roundup post where links as a ranking signal are discussed (in particular, check out Russ Jones' reply in the comments). For reference, here's a still of this week's whiteboard!

So Google recently came out and talked about how they had tested a version of their search engine, of search quality algorithms, ranking algorithms, that did not include links as a ranking signal. Of course, a lot of SEOs went "Wait, they did what?"

But it turns out Google actually said they really did not like the results. They didn't like what they saw when they removed links from the ranking elements. So maybe SEOs are going, "Okay, can I breathe easy, or are they going to keep trying to find ways to take links out of the ranking equation?" Certainly, links for a long time have been an extremely powerful way for SEOs and folks to move the needle on indexation, on rankings, on getting traffic from search engines.

I'm going to personally come out and say that, in my opinion, we will continue to see links in Google's rankings systems for at least the next five and probably the next ten years. Whether they continue to be as important and as powerful as they've been, I think is worthy of a discussion, and I do want to bring up some points that some very intelligent marketers and SEOs have made on both sides of the issue.

So, first off, there are some folks who are saying, "No, this is crazy. Links are actually growing in value." I thought Russ Jones from Virante made some excellent comments on a recent blog post where some experts had been asked to do a thought experiment around what Google might do if links were to lose signals.

http://moz.com/blog/are-links-losing-value-in-googles-algorithm-whiteboard-friday

Google Give Tips For Identifying If Your Site Has Been Hacked, And How To Fix It

A post went up on Google’s official Webmaster Central Blog last night from a representative of the Search Quality Team providing tips for how to find out if your site has been hacked, as well as fix it and prevent future incidents.

Adding spammy pages are the most common way hackers take advantage of vulerable sites, Google says. Hackers add spammy pages to redirect users to undesired or harmful destinations. For example, Google says they have seen a rise in hacked sites redirecting visitors to online shopping sites.

Here are some tips Google provides to help you identify hacked content on your site:

• Check for for shady looking URLs or directories: You can check for any kind of shady activity on your site by performing a “site:” search of your site in Google, such as [site:example.com]. If there are there any suspicious URLs or directories that you do not recognize, they may have been added by a hacker.
• Check the Search Queries page in Webmaster Tools for unnatural looking queries: The Search Queries page shows Google Web Search queries that have returned URLs from your site. Look for unexpected queries as it can be an indication of hacked content on your site.
• Turn on email forwarding in Webmaster Tools: Google will send you a message if they detect that your site may be compromised. Messages appear in Webmaster Tools’ Message Center but it’s a best practice to also forward these messages to your email.

Here are some tips Google provides for how to fix and prevent hacking:

• Stay informed The Security Issues section in Webmaster Tools will show you hacked pages detected on your site. Google also provides detailed information to help you fix your hacked site.
• Protect your site from potential attacks: Prevent attacks by keeping the software that runs your website up-to-date, sign up to get the latest security updates for your website management software, and choose a provider that you can trust to maintain the security of your site.

http://www.searchenginejournal.com/google-give-tips-identifying-site-hacked-fix/92961/

Someone Outranking You With Your Own Content? Use The New Google Scraper Report

One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help.

The Google Scraper Report form doesn’t promise any immediate fix — or any fix at all. Rather, it simply asks people to share their original content URL, the URL of the content taken from them and the search results that triggered the outranking.

Google does have a DMCA system that people can use to remove infringing content, but that can be a time-consuming process. Potentially, this allows Google’s spam team to move against infringing content by considering  it a spam offense, rather than a copyright issue.

There’s a slight negative in that potentially, someone reported for spamming as a “scraper” might have a valid copyright claim. But realistically, there are so many terrible scrapers out there, and the activity is often so obviously infringing, that removing such content on spam grounds would allow Google to apply more common sense to the problem, rather than virtual paperwork.

http://searchengineland.com/google-scraper-tool-185532?utm_campaign=socialflow&utm_source=facebook&utm_medium=social

Using Content Marketing to Build Brand Trust

Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. Content creation was recently ranked as the single most effective SEO technique and marketers have jumped on it. The problem however, is that people are rushing into this new online strategy before thinking about why they are really doing it and how they are going to use it to achieve their objectives.



Of course there are the obvious reasons for developing a content marketing strategy, including making sure you come across as a thought leader in your industry by providing regular up-to-date content on industry news. There is also the point of telling your own brand’s story through content that you put out in your news section and the ability to promote your brand’s products and services in a more engaging way.

Content marketing is all about creating and sharing free content that is valuable to your audience and will attract new customers and retain existing ones. The content your brand needs to be sharing should be related to your industry so that you can help and educate others, this will encourage people to trust you and once you have their trust then they will work with you.

Over 2 million blog posts are published every day, which means that readers these days have a huge choice of what they read and that’s before you consider all the content sent through social media channels such as Twitter and YouTube. With a high level of content overload, it is important to make sure that your content marketing strategy makes you stand out from the crowd.Too many content marketing strategies focus on quantity over quality, but really it comes down to making sure the content you produce is going to build a trusting relationship between the brand and the audience.

http://www.searchenginejournal.com/using-content-marketing-build-brand-trust/90463/

Managing Your Online Reputation: An Interview with Nick Cuttonaro

Search Engine Journal’s Murray Newlands about protecting your online reputation and offers some tips for reputation management.

      

Nick has been a part of the online marketing industry for many years, and specializes in SEO, lead generation, web development, and reputation management. He founded Hyper Vision Media, an online advertising agency that produced marketing plans for major motion pictures, and also served as an Account Executive at Future Tech Enterprise before starting The Link Builders, where he is currently the Vice President.

When it comes to brand and reputation management, Nick is a great resource for learning how to protect the name of your business, and in his interview with Murray, he offers up a lot of his best pieces of personal advice for maintaining a great public image. He talks about the importance of staying on top of your social media profiles and keeping them up to date, to also maintain a positive tone of voice, and to utilize video content and authoritative blog posts in order to help your search rankings in Google.

These are some key takeaways from the video:

• In the interview, Nick tells Murray that in order to protect your brand’s image, you should always be in control of your social media profiles, keep them updated, and be conscious of what you’re posting.
• Nick also advises that when posting content, keep it professional and keep it positive. Avoid using negative language or complaining about other brands or products and stick with the upbeat and fun content.
• Nick says that the types of pages and content that are ranking best in Google are social profile sites, video content, and authoritative, informative blog posts.

http://www.searchenginejournal.com/managing-online-reputation-interview-nick-cuttonaro/88255/

Bing Takes A Stance Against Poor Spelling and Grammar, Saying It Will Hurt Rankings

In this post Forrester takes a firm stance against poor spelling and grammar, explicitly stating it has an impact on search rankings. This is a stance Google has never taken, or at least they have never expressed their position on spelling and grammar as clearly as Bing has.

Google has their Panda algorithm in place that weeds out poor quality content and allows the good quality content to rank higher, but when judging quality content it’s unclear to what extent spelling and grammar comes into play.

It has been suggested by Matt Cutts, even as recently as this month, that site owners should be mindful of spelling and grammar when it comes to the content they publish. However, he has never stated that Google takes action against pages that routinely publish content with spelling and grammar errors.

                

Forrester explains Bing is judged by the quality of the results they show so they are constantly keeping an eye on the quality of content that ranks well, which includes looking at spelling and grammar. However, he is also empathetic to the fact that occasionally content with errors slips past the editors. It happens to everyone.

It doesn’t look like Bing intends to penalize those rare instances of content being published on a site that has a history of being relatively error-free, they’re more concerned with penalizing sites that routinely publish content with spelling and grammar errors.

This stance against poor spelling and grammar is an admirable move by Bing, I can’t help but wonder if Google will release a similar statement.

http://www.searchenginejournal.com/bing-takes-stance-poor-spelling-grammar-saying-will-hurt-rankings/92061/

Google+ Local scores - How Google Determine Average Score

Google+ Local scores

All scores in Google+ Local are determined by user reviews.
Individual user ratings are based on a 0 to 3 point scale.

3	Excellent
2	Very Good
1	Good
0	Poor to Fair

We take these ratings, average them, and then multiply by ten to arrive at averaged scores.

26-30	Extraordinary to perfection
21-25	Very good to excellent
16-20	Good to very good
11-15	Fair to good
0-10	Poor to fair

When you’re searching for locations in Google+ Local, you may see these scores depicted in two ways:
Scores with multiple aspects
These scores will show you several scores for different aspects of the business. For example, restaurants are scored across three areas--food, decor, and service--with food being the primary aspect.
Overall scores
When we don’t have enough user ratings on different aspects, we will just show an overall score. An overall score is comparable to a score in the primary aspect for a location, like food for restaurants.

Resources https://support.google.com/local/bin/answer.py?hl=en&answer=1723748&p=zagat_score

39 More Google Update Signals

Again and again Google is pushing itself hard improving the results of search quires. Seems Google is no mood to relax for even a month.  From three months Google put its engineers into top gear along with web spam team at high speed making rapid changes.

Given 39 changes in a month that included penguin made search engine optimizers busy than ever. Now that, Changes are done the bar has set high for rankings. Let’s review these quality changes and come up hypothetical strategies. After implementation one can know how the strategy works.

Inorganic Back link Signals

Until recently, we thought penguin update include Unnatural link building detection. Google has set separate update that detects link schemes like blog networking for links, paid links, exchange links; And common spam techniques such as blog commenting with same content, article marketing - publishing same content with numerous article directories.

Hypothetical Strategy: Stop paid and exchange link schemes. Search guest bloggers belonged to your industry. Someone who loves publish the other thoughts and experience of his industry. Invite him to publish in your website. Ironically most of the blog networking platforms out there are solely for building links. But some platforms like myblogguest.com are truly helpful. Research before choosing the platforms.

Compressed Title Tag Based on Search Queries

Google truncates title tag if it is more than 65 characters. Only that keyword will be displayed which matches search query.

Hypothetical Strategy: Don’t you think this is a blessing in a disguise. Now you can write more descriptive title tag and we here at our team has already started experimenting. We have gone 10 steps ahead by writing a descriptive title tag of 100 characters. After some days we will be back with results.

Events & news included in organic results

Who said Press Release is dead. Just search Los Angeles Seo Company. PR news is coming in bottom. Hypothetical Strategy: Now I am not sure how many months this will prevail. Don’t surprise to see a huge spam of PR distribution for local search related queries. I am going for a optimized press release. Stay tuned for results

That’s it Folks. Out of 39 signals these three matters most for me. Let me sit and review all others once again to unleash any new hidden meaning. Till then Bye.

Google Official Guidlines for Mobile SEO

The latest advice to build mobile seo friendly websites announced at Search Marketing Expo in Seattle by Google certainly good news for seo industry. Until recently, Google was num on best seo practices for mobile and not proactive enough recommending the standards to follow in their blog.

 The rise of smart phones, reaching more than 100 million users in United States alone, is a sure sign of future access for information is through mobile searches in comparison with desktops and laptops.

Google highly recommends responsive web design. Instead of coming up multiple pages and websites for different mobile devices Google advices a single page with compatibility for all the devices. This helps smart phone Googlebot-Mobile work easy to crawl and index the content. If not possible Google suggests device-specific HTML.

Responsive Web Design for Mobile

Using a single url to display webpage irrespective of any browser, any screen resolution and any mobile devices with applying CSS rules to vary the presentation according to the requirements is called as responsive web design.

• For optimizing webpages for smartphones in considering with Google algorithms, the advantages of having responsive design site are many.
• 
  Both Google bot and Googlebot-Mobile can efficiently crawl the website regularly.
• 
  As it is single url this can be easily shared by users.
• 
  No duplication Content and no redirection hassles for webmasters.

Device Specific HTML Design for Mobile

Feeling too technical to build responsive device? Google do suggest either dynamic serving configuration or separate mobile urls for mobile and desktop device. Use vary HTTP header to render pages for different user agents. Vary HTTP header helps Google to crawl mobile optimized content faster.

Google suggests proper redirects for desktop and mobile urls. Adding rel=”alternate” and rel=”canonical”tag on desktop and mobile page annotations respectively helps Google to understand the location of your site’s mobile pages.

The weight age of back links holds same for mobile seo.

Access Upgraded Dashboard & Features in Google Webmaster Tools

As reported in Google Webmaster central, Google announced upgraded dashboard. Google’s small changes in features are intended to make organized and responsive dashboard for webmasters. And they succeeded in its new dashboard.

 Indeed, keeping “new messages and recent critical issues” section on the top of the dashboard is understandable. This reminds prioritization to fix the issues.

 Next comes three current statistics; the crawl errors of DNS, Server and robots; performance of search queries; numbers of indexed web pages.

 Nothing has changed in Configuration. Settings, Site links, URL parameters, change of address and users feature are as same as it was. Even other navigation features: health, traffic, optimization and labs are not having any significant changes. Minute in changing the name like HTML Improvements in optimization is one the few exceptions.

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