How Can Mobile SEO Help my Non-Mobile or Local Business?

Google recently said that mobile search volume could exceed desktop search volume by the end of 2014. Don't panic, though; there's quite a bit more nuance to the trend than most people realize.

        In today's Whiteboard Friday, Rand helps us understand that nuance, and talks about how we can level-up our mobile game in ways that will benefit our businesses regardless of whether and when Google's forecast comes true.

                 
                         



http://moz.com/blog/how-can-mobile-seo-help-my-nonmobile-or-local-business

When Building Communities Isn't the Best Way to Build Links

I entered SEO as a link builder. In 2010, my job was easy and my toolset mainly consisted of article marketing software, directory submissions, comment posting and link networks. Fast forward four years >> I now solely create visually engaging content in an effort to scale link building. I didn't make this career shift because "link building is no longer effective;" quite the opposite: I changed focus from manual to scalable link building because I now work in more competitive industries and my clients generally need 100+ links per asset to move the needle—content helps me meet that demand to acquire large amounts of new linking root domains at once.

                             

Over the past two years I've become obsessed with content (and Reddit, unfortunately). I've started to keep the companies that are producing the best and most successful digital content on my radar. Two companies that have recently started to stick out are Movoto and Airbnb. Both are scaling link acquisition via content, but they are going about it in entirely different ways. Airbnb is growing its own grassroots community, while Movoto is actively targeting existing and passionate online communities with its content marketing.

http://moz.com/blog/when-building-communities-isnt-the-best-way-to-build-links

4 SEO Benefits of Responsive Web Design

In simple terms, responsive design means a website’s pages reformat themselves depending on which device they are being displayed on, ensuring that whether the content is viewed on a phone, tablet, or desktop computer, the website will remain user-friendly. Why has this made such waves in the web industry? This is remarkably different from previous mobile solutions of creating a separate mobile site or a dynamically served mobile site.

But when it comes to SEO, can a responsive layout increase the chances of a website succeeding in the SERPs? (SPOILER ALERT!) The answer is a resounding yes, and here’s why.

Google Loves Responsive

And since Google is the divine being you’re trying to impress with your website, it is wise to pay attention to what Google loves. Google not only recommends RWD as the best way to target mobile users , but also favors mobile-optimized sites when presenting results for searches made on a mobile device. This is especially true when mobile users search for local services.

There is still some debate surrounding the issue of whether a separate mobile website or a single, responsive site is the best route to take, but from an SEO perspective, the latter is generally the better option. Separate mobile websites have their own URL and different HTML to their desktop counterparts, whereas responsive sites use one URL and one set of pages and files, making it simpler for Google to crawl and index content.

One Website, One URL

Building a separate mobile website does have a few benefits of its own, and in some cases creating a standalone mobile version works well. If a website features a lot of content (a news site, for example), a responsive version of the website could soon become the “scrolling version”, with users having to give their index fingers a serious work out just to navigate through the content. This is where a mobile site, with content which has been carefully refined for mobile browsing, can come in handy.

From an SEO perspective, one of the main challenges posed by having a separate mobile site is that you will need to build the authority of this site from scratch, and most separate mobile sites do not rank well in search engines, as they are canonicalized to their desktop counterparts. On the other hand, redesigning your website as responsive will enable you to maintain your backlinks, and will mean that you can focus your SEO on one single site. This means all of your links will be directed to one domain (as opposed to one mobile website and one desktop site), giving your responsive website a boost in the SERPs.

Furthermore, if you have a responsive website, you can build social shares for just one URL, and when the site does get shared, wherever the link is viewed – whether on a mobile, tablet, or on desktop – all of the content will be clear and easy to navigate.

                        

http://www.searchenginejournal.com/4-seo-benefits-responsive-web-design/92807/

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Matt Cutts Explains How To Let Google Know When There’s A Mobile Version Of A Page

Matt Cutts, Google’s head of search spam, answers a question about mobile sites in his latest Webmaster Help video where a user writes in to ask:

Is there a way to tell Google there is a mobile version of a page, so it can show the alternate page in mobile search results? Or similarly, that a page is responsive and the same URL works on mobile.

Matt prefaces his answer by saying when talking about mobile versions of sites he’s speaking exclusively in regards to smartphones.

As a site owner you want smartphone users to end up on the mobile version of your page, and desktop users to end up on the desktop version. There are a couple of ways to do that, as Matt goes on to explain.

The first way is to use a responsive design, which serves the same site to mobile users and desktop users. Javascript and CSS scales the site to comfortably fit the resolution of the screen it’s being viewed on. It’s important not to block Javascript and CSS, because if Google can fetch the Javascript and CSS code they are able to determine whether or not the site is responsive.

The other way to go would be to have separate versions of the site for mobile and desktop users, with each having their own URL. If you go this route you’re going to want to put a rel=”alternate” on the desktop site that points to the mobile version. This lets Google know these two versions are related to each other.

In this case you’ll also want to put a rel=”canonical” on the mobile version pointing to the desktop version. This tells Googlebot even though the mobile version is on a separate URL the content is the same, and as such it should be lumped together with the desktop version..

http://www.searchenginejournal.com/matt-cutts-explains-let-google-know-theres-mobile-version-page/94755/

Link building is hard, but it's not the only way to make traffic gains in Google's search results. March 2014

1. In-depth articles:

According to the MozCast Feature Graph, 6% of Google search results contain In-depth articles. While this doesn't seem like a huge numbers, the articles that qualify can see a significant increase in traffic. Anecdotally, we've heard reports of traffic increasing up to 10% after inclusion.

      

2. Improving user satisfaction :

Can you improve your Google rankings by improving the onsite experience of your visitors?

 Google could see how satisfied users were. … The best sign of their happiness was the "long click" – this occurred when someone went to a search result, ideally the top one, and did not return."

The idea is called pogosticking, or return-to-SERP, and if you can reduce it by keeping satisfied visitors on your site (or at least not returning to Google to look for the answer somewhere else) many SEOs believe Google will reward you with higher positions in search results.

         

3. Rich snippets from structured data :

Google constantly expands the types of rich snippets it shows in search results, including events, songs, videos and breadcrumbs.

            

4. Video optimization :

video snippets capture more search real estate than any other type of rich snippet, even more than authorship photos. Studies show our eyes go straight to them.

        

5. Google authorship :

Scoring the coveted author photo in Google search results doesn't guarantee more clicks, but getting the right photo can help your click-through rate in many results.

What makes a good author photo? 

• Use a real face, not a company logo, cartoon or icon
• High contrast colors. Because the photo is small, you want it to stand out with good separation between the background and foreground.
• Audience targeted. For example, young Disney fans are probably less likely to click on an old guy in a suit who looks like a financial adviser.

           

6. Improving site speed:

Improving site speed not only improves visitor satisfaction (see point #1) but it may also have a direct influence on your search rankings. In fact, site speed is one of the few ranking factors Google has confirmed.

                

7. Smartphone SEO :

Aside from speed, if your website isn't configured properly for smartphones, it probably results in lower Google search results for mobile queries. Google confirms that smartphone errors may result in lower mobile rankings.

What is a smartphone error?

• Redirecting visitors to the wrong mobile URL
• Embedding a video that doesn't play on a particular phone (Flash video on an iPhone, for example)
• Pop-ups that aren't easily closed on mobile
• Buttons or fonts that are too small on a mobile device

8. Expanding your international audience :

Does your website have traffic potential outside your existing country and/or language?

              

9. Social annotations with Google+:

When you share content on Facebook and Twitter, your network basically sees it only when they are looking at Facebook and Twitter.

On the other hand, when you share content on Google+, your network can see it every time they search Google.

10. Snippet optimization :

This goes back to basic meta tag and title tag optimization, but it's a good practice to keep in mind.

               

11. Updating fresh content :

Websites that stop earning new links often lose ground in Google search results. At the same time, sites that never add new content or let their pages go stale can also fall out of favors.

Freshening your content doesn't guarantee a rankings boost, but for certain types of queries it definitely helps. 

       

12. Ongoing on-page SEO :

The factors listed here only scratch the surface of earning more real estate in search results. Issues such as indexing, crawling, canonicalization, duplicate content, site architecture, keyword research, internal linking, image optimization and 1,000 other things can move ranking mountains.

http://moz.com/blog/google-traffic-links

SEO Strategy Has Changed, But Has Your Reporting Structure?

As SEOs, we all generate ranking reports for our keywords on a regular basis. Maybe weekly or monthly,  but we all do it at some point. With so many changes in the last few years (or months, even!)  do you really think ranking reports are the only metric to track SEO efforts? I don’t think so, because:

1.Now SEOs have to use lots of keywords variation while doing link acquisition, becauseexact match anchor keywords can be dangerous.
2.Google moved entirely to secure search and stopped providing keywords data in all Analytics tools

3.Hummingbird update has changed the way it serves results. Now Google understands the user search queries and serves the results based on its understanding, instead of just keywords typed-in.


                              

As a SEO, you put effort into increasing accessibility, content marketing, quality link acquisition, and generating social signals just to get rankings in search engines. But these efforts also help websites get referral traffic (if quality content marketing or link acquisition is done) and increase in brand awareness (if social media strategies are successful). Also, when using diversity of keywords in on-page and off-page optimizations, you also help increase search engine rankings for other (non-targeted) keywords. Are you all reporting these metrics to your clients or bosses? If not, you are undervaluing yourself and your work.

So, how do you make sure you are reporting all of the benefits of your work? The reports I recommend for any SEO Campaign are as follows.

Activities Report :

Pretty self explanatory, but often overlooked. This report should include all the activities you completed. For example, what content you marketed and where, what infographics you distributed and where, and any other action you took that resulted in benefits for the client. 

Ranking Report

Ranking Report should not be limited to targeted keywords, but must be on wider scale.

                  

http://www.searchenginejournal.com/seo-strategy-changed-reporting-structure/89993/