Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture

Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whichever route you go.

All Content is Not Created Equal: Comparing Results Across 15 Verticals

Are you holding your content marketing to unrealistic standards?

No matter how informative your infographic about tax law may be, it’s not going to attract the same amount of attention as a BuzzFeed Tasty video. You shouldn’t expect it to. In order to determine what successful content looks like for your brand, you first need to have realistic expectations for what content can achieve in your particular niche.

Our analysis of hundreds of Fractl content marketing campaigns looked at the factors which have worked for our content across all topics. Now we've dived a little deeper into this data to develop a better understanding of what to expect from content in different verticals.

What follows is based on data we've collected over the years while working with clients in these industries. Keep in mind these aren’t definitive industry benchmarks – your mileage may vary.

Penguin 4.0: Was It Worth the Wait?

For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time.

September has been a very volatile month for the SERPs (more on that later in the post), but here’s what we’re seeing in MozCast for the past two weeks, including last night:

How to Appear in Google's Answer Boxes - Whiteboard Friday

Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, "ranking zero" or capturing an answer box in Google can mean increased clicks and traffic to your site. In today's Whiteboard Friday, Rand explains the three types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.

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At Your SEO Services, we always value our clients. When our clients approach us they get the surety of instant access to creative and workable ideas, best and in budget solutions and top notch designs. We understand our client's needs completely which helps us in doing our work effectively and efficiently. We always aim to maintain long term business relationships with our clients. The customer is always welcome to inquire on any topic and this consultation is offered free of charge. 

Professional SEO firms are known by the quality of their work and their resolve to abide by the guidelines charted by the search engines. At Your SEO Services SEO Company in Bangalore we take all the steps necessary to constantly update our white hat SEO strategies so as to continuously improve our well reputed SEO services. Our goal remains the same and that is to give our clients value added SEO services. Our services are not only cost-effective but also targeted to fit.

                         

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Keywords Research for Online SEO Applications

Keywords Research for Online SEO Applications Have you ever wondered why that really good looking website that you thought had all the perfect information on it to get tons of traffic doesn’t rank anywhere near well on the search engines? Sure it’s great looking, but who can tell if they can’t find it? And how about your web site? Are you working hard hard on your web site SEO (search engine optimization) to improve your search engine rankings and conversions, but doing that manually yourself turns out to be too confusing? There are many online SEO (search engine optimization) applications which can help you analyze and measure your web site’s rankings and conversions potential. Even if nobody knows the exact algorithms that the search engines use, they still can be very helpful if you are not afraid to use your intelligence and common sense. If you would do a search with search engines to find such kind of applications, which keyphrase would you type in the search engines search box to find them? Please help giving your vote in the poll below. For more Details SEO Company India, SEO SERVICES India , SEO Services Bangalore, SEO Company Bangalore

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Advance LInk Building Tips - How to Productize Link Acquisition and Dominate Your Niche -

Strategic Link Building: How to Productize Link Acquisition and Dominate Your Niche

This week, despite still being seriously under the weather (see this week's sad WB Friday), I flew down to SMX West to speak on the Link Building Strategies panel. Although I'd wanted to put more work in and deliver a better presentation, I received some very kind words afterward and requests from folks to share the deck via the blog. Before I embed the actual deck, though, I need to provide some context (as this isn't a wholly self-explanatory presentation).

http://www.scribd.com/doc/27894767/Strategic-Link-Building

Link building has, classically, been a tactic slapped on to a marketing campaign or website post-launch. I believe that those companies/sites that treat link acquisition as an afterthought, rather than building it into the product, will always lose out to those who treat link building strategically. In the deck below, I walk through a number of examples of sites, primarily startups, that have done this. These include:

Twitter - every user of Twitter has an incentive to link to their profile so more people will follow them. This is also true of sites like Facebook, LinkedIn, DeviantArt, Etsy & others.

Vimeo - nearly everyone who uses Vimeo appreciates the beautiful aesthetic they've created. The embeddable versions of Vimeo videos look and feel more professional and high quality than nearly any other player, hence they get embedded (a lot). This embed action automatically drives links back to the video on Vimeo's site, Vimeo's homepage and the user's profile, all with targeted anchor text.

Urbanspoon - not only do they give badges to restaurants like Yelp and have started an online reservations system like OpenTable, Urbanspoon also features reviews from bloggers and foodies, who are then incentivized to promote their inclusion on the site.

Last.fm - the widgets users embed on their site to share their favorite music automatically creates links back to the service.

SurveyMonkey - a truly viral product (anyone who's surveyed is automatically exposed to the site), SurveyMonkey is inherently link acquisitive through the product. In order to use the service, you need to link to SurveyMonkey's site, where your form is hosted.

Scribd - just look at the embed and the link below; 'nuff said.

Miibeian.gov.cn - possibly the greatest link building strategy ever devised. The Chinese government requires that all websites in the country link to this site in order to operate legally; not too shabby, eh?
Here's the deck:

As you can see, I've put in a shameless plug for Open Site Explorer at the end. If you haven't seen the new features launched yesterday, you're missing out. Tons of the data is completely free, and top pages is just about the easiest way to find traffic and link opportunities ever built (not that I'm biased or anything). :-)

Look forward to your comments about the presentation and the concept of productizing link acquisition into a site.

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