A Guide on How to Use XPath and Text Analysis to Pitch Content

In my day-to-day role at Builtvisible, I build tools to break down marketing challenges and simplify tasks. One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process to help in the ideation stage.

In the spirit of sharing, I thought I'd show you how that process was created and share it with you all.

Tell me what you write

The first challenge is making sure that your content will be on-topic. The starting point, therefore, needs to be creating a title that relates to the site's own recent content. Assuming the site has a blog or recent news area, you can use XPath to help with that.

Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture

Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whichever route you go.

Google+ Local scores - How Google Determine Average Score

Google+ Local scores

All scores in Google+ Local are determined by user reviews.
Individual user ratings are based on a 0 to 3 point scale.

3	Excellent
2	Very Good
1	Good
0	Poor to Fair

We take these ratings, average them, and then multiply by ten to arrive at averaged scores.

26-30	Extraordinary to perfection
21-25	Very good to excellent
16-20	Good to very good
11-15	Fair to good
0-10	Poor to fair

When you’re searching for locations in Google+ Local, you may see these scores depicted in two ways:
Scores with multiple aspects
These scores will show you several scores for different aspects of the business. For example, restaurants are scored across three areas--food, decor, and service--with food being the primary aspect.
Overall scores
When we don’t have enough user ratings on different aspects, we will just show an overall score. An overall score is comparable to a score in the primary aspect for a location, like food for restaurants.

Resources https://support.google.com/local/bin/answer.py?hl=en&answer=1723748&p=zagat_score