Penguin 4.0: Was It Worth the Wait?

For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time.

September has been a very volatile month for the SERPs (more on that later in the post), but here’s what we’re seeing in MozCast for the past two weeks, including last night:

39 More Google Update Signals

Again and again Google is pushing itself hard improving the results of search quires. Seems Google is no mood to relax for even a month.  From three months Google put its engineers into top gear along with web spam team at high speed making rapid changes.

Given 39 changes in a month that included penguin made search engine optimizers busy than ever. Now that, Changes are done the bar has set high for rankings. Let’s review these quality changes and come up hypothetical strategies. After implementation one can know how the strategy works.

Inorganic Back link Signals

Until recently, we thought penguin update include Unnatural link building detection. Google has set separate update that detects link schemes like blog networking for links, paid links, exchange links; And common spam techniques such as blog commenting with same content, article marketing - publishing same content with numerous article directories.

Hypothetical Strategy: Stop paid and exchange link schemes. Search guest bloggers belonged to your industry. Someone who loves publish the other thoughts and experience of his industry. Invite him to publish in your website. Ironically most of the blog networking platforms out there are solely for building links. But some platforms like myblogguest.com are truly helpful. Research before choosing the platforms.

Compressed Title Tag Based on Search Queries

Google truncates title tag if it is more than 65 characters. Only that keyword will be displayed which matches search query.

Hypothetical Strategy: Don’t you think this is a blessing in a disguise. Now you can write more descriptive title tag and we here at our team has already started experimenting. We have gone 10 steps ahead by writing a descriptive title tag of 100 characters. After some days we will be back with results.

Events & news included in organic results

Who said Press Release is dead. Just search Los Angeles Seo Company. PR news is coming in bottom. Hypothetical Strategy: Now I am not sure how many months this will prevail. Don’t surprise to see a huge spam of PR distribution for local search related queries. I am going for a optimized press release. Stay tuned for results

That’s it Folks. Out of 39 signals these three matters most for me. Let me sit and review all others once again to unleash any new hidden meaning. Till then Bye.

New Google Ranking Factors and Algorithm Update in April Month

What a month we had. Google released updates one after the other close to 60 algos in little over four weeks. From now onwards fooling Google that our website is popular and valuable by stuffing with keywords, duplicating content and building junk links is almost over.

For over a decade, Big Google was watching how seo companies were manipulating the algorithms set by it to our advantage. Google published in its blog the changes and tweaks made in algorithm in the month of April. Let us look at below:

Authoritative content: Google claims that with a modified signal it can identity authoritative content. This is still unclear how Google concludes ones content is authoritative. My guess is through number of social signals like tweets, likes and plus. Also the author of content displayed through rel=author that is through Google + profile. Influence in ranking changes of this update: No Idea.

Keyword Classifier: A big blow for the stuffers and spammers. High usage of keywords in the web page is the old mantra and certainly a strategy to rank high in Google. Google has better technology to detect keyword stuffing. Influence in ranking changes of this update: Huge.

Domain Diversity: Unlike in past, Google, Now, has limited the ratio of showing the same webpage for multiple search terms. Instead of targeting 10 to 15 high search volume and competitive keywords in homepage we can concentrate on sub pages. Websites that are getting high rankings for many keywords have given way to other websites. The keywords have cut down to 5 to 8 keywords for a website. Influence in ranking changes of this update: Medium.

• Google finds relevancy among paginated results and ranks the website. It articulates the phrases from different pages that has continuity in content from one to other and ranks the keyword.
• Penalizes anchor text over optimization. Targeting same anchor text for higher rankings. Think once again. Vary the anchor texts.
• Ranking for the fresh results. This helps largely to the online new websites, publishing domains, portal sites.
• Ranks for unique descriptive and meaningful title tags. Keyword stuffing in Title and Metags may sink your website to the new level of abyss.

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Google Announces Web Spam Algorithm Update

Google send shivers down spine of Search engine optimizers who follow spam techniques. From the day 1, the Google is trying to protect SERP from being manipulated. The war is on not against SEO but Spammers who deliberately choose the techniques that are against Google guidelines.

The results of Google are improving by the year. This time too, like Panda update, algorithm affect tons of websites nearly about 3% of search queries show improved results. The penalization of web spam is aggressive in 2011, pushing keyword stuffed and unnatural linked websites to the new level of abyss.

Anchor text link play a critical role in the ranking of the website, where directories and bookmarking are easily available. Keyword plays a key role for website to be found. It is the title tag, footer links, meta description and below fold of the website are hot spots to place the keywords.

It is no secret that a website requires links and keyword rich content to be in top. While white hat seo dedicated in creating content and often used blog as platform, which help for readers and Google. Black hats SEOs used more of satisfying the technical guidelines of Google and forget what people want. They find out the loopholes of Google and try to maximize on it. This directly affected Google results.

Google has given name for this update as webspam algorithm update. It is strictly going after:

Keyword Stuffing

High usage of keywords starts from meaningless title tag and description, headings and ends with footer links. A visitor lands to website searching for information from Google finds only keywords all over the webpage. Some of them are in bold, italic or underline. Some of them start with the first word of the key phrase; the first two keywords of long phrase; or only specific key phrase and nothing else is totally garbage. Google is coming soon to hit these websites or has already slapped with update.

Duplicate Content

Two ways website can get involved with content duplication. One, stealing & publishing or copy & paste whatever same content in two or more websites is totally unacceptable to Google. Second, same content, in all the inner pages, changing only keywords in headings, title and meta tags and minute changes in body of the content. The latter affects really hard. As it is well intentioned content duplication exclusively for Google.

Link Spam

One who follows the back link automation services, Stone Age link building like blog commenting and signature links with anchor text. Automatically finding blogs and commenting same content by bots. These are come under link spam.

 From the word go, in its blog, Google said they love SEO and this is not against “over optimization” as there is nothing a word like that. This is against Web Spam.

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A Small Tale Of Latest Google Algorithm – SEO Over - Optimization Penalty

A Small Tale Of Latest Google Algorithm – SEO Over - Optimization Penalty

The Google Algorithm ghost is back to haunt the search engine optimizers. This time it is over seo optimization that Matcutts has advocated to seo professional attendees at SMXW. Mat Cutts, the official Google Webspam team Head, has raised the issue that the webmasters follow the optimization process of too great extent and achieve rankings with less quality content. In coming months Google can able to find and punish “ over optimized websites.” This is not the first time that Google is after search engine optimizers for the penalizing reasons. For the past 12 months, article directories and scraper websites were forced to take stringent actions against poor quantity content creators. The concern was that small percentage of optimized website could take control of the google first page even without providing relevant content whereas websites which are offering great content but unaware of SEO missing huge traffic from search engine.

 The Google then introduced Panda an update on duplicate content from websites; it disallowed the google bot to enter to those web pages frequently, Google penalized WebPages and traffic went down drastically.

Let’s get this straight. If the concern is over websites that are not following SEO guidelines but producing great content, it cannot be fixed solely by the set of offpage or duplicate content algorithms. The over optimization websites in question may have cheap links deliberately built by competitors, or a link from website which once was a quality directory but now has turned into a junk yard because of other webmasters. Worse, if Google so wish, Competitors can even try malign the websites in some or the other way that are not great in advanced optimization.

Faced with such risks, the Google has two options. One, it can take only content and design into consideration to rank the websites. But that will be knee-jerk and is a sure will become more subjectivity. The second and more pragmatic option is to develop an online platform where webmasters can claim their ownership of website content instantly for free. And this can be done through Google webmaster tool and Google plus profile.

The Second and and more pragmatic option is to develop an online platform where webmasters can claim their ownership of website content instantly for free. And this can be done through Google webmaster tool and Google plus profile.

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