Access Upgraded Dashboard & Features in Google Webmaster Tools

As reported in Google Webmaster central, Google announced upgraded dashboard. Google’s small changes in features are intended to make organized and responsive dashboard for webmasters. And they succeeded in its new dashboard.

 Indeed, keeping “new messages and recent critical issues” section on the top of the dashboard is understandable. This reminds prioritization to fix the issues.

 Next comes three current statistics; the crawl errors of DNS, Server and robots; performance of search queries; numbers of indexed web pages.

 Nothing has changed in Configuration. Settings, Site links, URL parameters, change of address and users feature are as same as it was. Even other navigation features: health, traffic, optimization and labs are not having any significant changes. Minute in changing the name like HTML Improvements in optimization is one the few exceptions.

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New Google Ranking Factors and Algorithm Update in April Month

What a month we had. Google released updates one after the other close to 60 algos in little over four weeks. From now onwards fooling Google that our website is popular and valuable by stuffing with keywords, duplicating content and building junk links is almost over.

For over a decade, Big Google was watching how seo companies were manipulating the algorithms set by it to our advantage. Google published in its blog the changes and tweaks made in algorithm in the month of April. Let us look at below:

Authoritative content: Google claims that with a modified signal it can identity authoritative content. This is still unclear how Google concludes ones content is authoritative. My guess is through number of social signals like tweets, likes and plus. Also the author of content displayed through rel=author that is through Google + profile. Influence in ranking changes of this update: No Idea.

Keyword Classifier: A big blow for the stuffers and spammers. High usage of keywords in the web page is the old mantra and certainly a strategy to rank high in Google. Google has better technology to detect keyword stuffing. Influence in ranking changes of this update: Huge.

Domain Diversity: Unlike in past, Google, Now, has limited the ratio of showing the same webpage for multiple search terms. Instead of targeting 10 to 15 high search volume and competitive keywords in homepage we can concentrate on sub pages. Websites that are getting high rankings for many keywords have given way to other websites. The keywords have cut down to 5 to 8 keywords for a website. Influence in ranking changes of this update: Medium.

• Google finds relevancy among paginated results and ranks the website. It articulates the phrases from different pages that has continuity in content from one to other and ranks the keyword.
• Penalizes anchor text over optimization. Targeting same anchor text for higher rankings. Think once again. Vary the anchor texts.
• Ranking for the fresh results. This helps largely to the online new websites, publishing domains, portal sites.
• Ranks for unique descriptive and meaningful title tags. Keyword stuffing in Title and Metags may sink your website to the new level of abyss.

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How to Overcome The Unnatural Link Building Penalty

This is an extension of previous post on un natural linkbuilding penalty. Lately, I am getting phone calls from friends how to fix the issue of poor link building. Many friends of mine get warnings on un natural links in Google webmaster central.

I put forward the problem in my previous post. Now I share the solution of how to overcome this mess which we have all created over the years. For close to 4 years, Google never introduced a see saw change that has directly jeopardize the website because of spam link building techniques. If Vince Algorithm is for brands panda update is for Content this new Link building algorithm is for Backlins.

Now that Google evaluates the quality of back links with its latest technology. Put your feet in the Google shoes. Think. What would you have done to stop spam links? Same Google has done now. I won’t say every one of us has manipulated the back link algorithm. But some of the seo agencies has just continued age old link building technique. True, getting bulk links is time consuming but not as difficult as obtaining quality links.

First things first what a warning message in Google webmasters central mean.  Either you are going to penalize in next 21 days for your link building strategy. Or it’s already been penalized. If you have received warning and rankings has not dipped down remove all the junk links. If you have received warning and also rankings has dropped then remove cheap links and resubmit to Google.

Surprisingly we noticed phrase based keywords that got bulk anchor text links has got hit severely. It’s too early to judge that only anchor text keywords are receiving hit but so far only these phrase based keywords has been hit.

A typical process of this algorithm is find artificially built links, send warning and then penalize the website.

Link networks: Google is de indexing all the pages created by link Networks Company. The problem over here is same content and same anchor text has published in tons of websites. Already major companies received huge blow. Companies which are not in Google radar will get hit in coming months. Remove your links from all these websites.

Link networks set up by SEO agencies is also not an exception from this. While doing competitive analysis I have viewed lots of wordpress blog with a normal template that talks all kinds of industries just like article directories. Ask your SEO agencies to clean up the mess.

Blog roll links

Is it unusual linking website in blog roll instead of a blog? Is it unusual liking anchor text and not name of the organization or name of the blog in sidebar links? Remove all the links or change the anchor text or link to the sub pages. I recommend link your blog from sidebar links.

Anchor texts

Google has already devaluating the spam anchor text links. Edit the anchor texts and maintain vividness and diversity.

Mirror websites

Stay away from mirror directories and bookmarkings. Submit to popular bookmarking and nice directories. Request admins to remove the back links from their website.

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How to Local SEO for Global Websites without Physical Mailing Address

One of the challenges in local search engine optimization is positioning ranks for website not having the local physical mailing address. Look at the Google SERP results carefully for your local keywords: 6 to 7 Google map listings have acquired the rank in first page out of 10 positions. The benefit of submitting in Google maps and owning local TLD extension domain is undeniable.

However, a well optimized website and with high quality links global websites can rank no: 1 position in Google. So here is the roadmap to improve the rankings and to compete with local business.

Local Landing Page

Dedicate the landing page by location. For example segregate html file name by demographic: abc.com/preschool/Bangalore/Karnataka.html

Meta Tag Optimization

If file name is to importance, the title tag is a strong indicator what the page is about. Use wisely the title tag: Location + product or product + location: Bangalore Preschools or Preschools in Bangalore.

Overusing the location words falls largely on the keyword stuffing. The Header tag should strengthen the products and not location. For example Montessori schools in Bangalore, Reggio Emilia Schools in Bangalore.

Unique Local Content

If you are trying to add hundreds of landing pages to the websites and replacing the location or physical mailing address you are creating a panda. Don’t create a website just for the sake of getting local traffic by duplicating the content. For a month or two you drive traffic but go down drastically. Create the reviews and user generated content and write unique content about the city or town.

Local Links

Building local links take more time than usual. Contact local bloggers to contribute content to your blog and at the same time be a guest blogger for their blogs. Get links from local business directories and portal sites. Target the audience in facebook and twitter by demographic. 

Local search optimization for global business is time consuming. But aint impossible.

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Google Sending Warnings over Un Natural Link building through Google Webmaster Tools

Harsh penalty on paid directories

Google’s recent focus on penalizing paid links is both understandable and justified. The sponsored link building has been rampant over the years and is one of the main reasons to Google for the latest action. Finding relevant links for websites, which is time consuming, has been an especially challenging task. Besides paid links, the webmasters is relying heavily on reciprocal links. Paid directories, though still at large, have been slowly coming down.

Some of the SEO companies are generally reluctant to spend the time that link baiting programs require. Dependent as they are on quick results and to meet their deadlines, they prefer bulk paid listings.

Google showed the exit to Blog Networks

 The Google Spam team has slowly tackling the issue strengthening its technology to improve the quality of results. First it went hard against duplicate content publishing sites. Second it started de indexing the blog networks web pages. This specific measures aim at penalizing the blog networks to encourage quality content providers – the bloggers – to provide more quality content to visitors.

 The new step is not the universal remedy that it is claimed to be. On the contrary, it is a reversal of past Google algorithms that set to rankings: Anchor text links. Typically seo agencies signed up blog networks and article marketing companies to get anchor text links. Many article marketers, who have many article directory sites and network of blogs, published the same content which in return offered anchor text links. Caffine technology come across millions of low quality pages in the recent past that are both duplicate and un worth to visitors. A steep increase in low quality pages and unnatural links is something that needs to be avoided.

The message is clear: Write quality content and treat back links as thumbs up vote to your service, product and information published in the website. And buying votes from others is totally undemocratic.

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