One of the challenges in local search engine optimization is
positioning ranks for website not having the local physical mailing address.
Look at the Google SERP results carefully for your local keywords: 6 to 7
Google map listings have acquired the rank in first page out of 10 positions.
The benefit of submitting in Google maps and owning local TLD extension domain
is undeniable.
However, a well optimized website and with high quality
links global websites can rank no: 1 position in Google. So here is the roadmap
to improve the rankings and to compete with local business.
Local Landing Page
Dedicate the landing page by location. For example segregate
html file name by demographic: abc.com/preschool/Bangalore/Karnataka.html
Meta Tag Optimization
If file name is to importance, the title tag is a strong
indicator what the page is about. Use wisely the title tag: Location + product
or product + location: Bangalore Preschools or Preschools in Bangalore.
Overusing the location words falls largely on the keyword
stuffing. The Header tag should strengthen the products and not location. For
example Montessori schools in Bangalore, Reggio Emilia Schools in Bangalore.
Unique Local Content
If you are trying to add hundreds of landing pages to the
websites and replacing the location or physical mailing address you are creating
a panda. Don’t create a website just for the sake of getting local traffic by
duplicating the content. For a month or two you drive traffic but go down
drastically. Create the reviews and user generated content and write unique
content about the city or town.
Local Links
Building local links take more time than usual. Contact
local bloggers to contribute content to your blog and at the same time be a
guest blogger for their blogs. Get links from local business directories and
portal sites. Target the audience in facebook and twitter by demographic.
Local search optimization for global business is time
consuming. But aint impossible.
Call us for FREE SEO audit 080-42111388 or email us info@yourseoservices.com
Call us for FREE SEO audit 080-42111388 or email us info@yourseoservices.com
