How to Local SEO for Global Websites without Physical Mailing Address

One of the challenges in local search engine optimization is positioning ranks for website not having the local physical mailing address. Look at the Google SERP results carefully for your local keywords: 6 to 7 Google map listings have acquired the rank in first page out of 10 positions. The benefit of submitting in Google maps and owning local TLD extension domain is undeniable.

However, a well optimized website and with high quality links global websites can rank no: 1 position in Google. So here is the roadmap to improve the rankings and to compete with local business.

Local Landing Page

Dedicate the landing page by location. For example segregate html file name by demographic: abc.com/preschool/Bangalore/Karnataka.html

Meta Tag Optimization

If file name is to importance, the title tag is a strong indicator what the page is about. Use wisely the title tag: Location + product or product + location: Bangalore Preschools or Preschools in Bangalore.

Overusing the location words falls largely on the keyword stuffing. The Header tag should strengthen the products and not location. For example Montessori schools in Bangalore, Reggio Emilia Schools in Bangalore.

Unique Local Content

If you are trying to add hundreds of landing pages to the websites and replacing the location or physical mailing address you are creating a panda. Don’t create a website just for the sake of getting local traffic by duplicating the content. For a month or two you drive traffic but go down drastically. Create the reviews and user generated content and write unique content about the city or town.

Local Links

Building local links take more time than usual. Contact local bloggers to contribute content to your blog and at the same time be a guest blogger for their blogs. Get links from local business directories and portal sites. Target the audience in facebook and twitter by demographic. 

Local search optimization for global business is time consuming. But aint impossible.

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