Google send shivers down spine of Search engine optimizers
who follow spam techniques. From the day 1, the Google is trying to protect
SERP from being manipulated. The war is on not against SEO but Spammers who
deliberately choose the techniques that are against Google guidelines.
The results of Google are improving by the year. This time
too, like Panda update, algorithm affect tons of websites nearly about 3% of
search queries show improved results. The penalization of web spam is
aggressive in 2011, pushing keyword stuffed and unnatural linked websites to
the new level of abyss.
Anchor text link play a critical role in the ranking of the
website, where directories and bookmarking are easily available. Keyword plays
a key role for website to be found. It is the title tag, footer links, meta
description and below fold of the website are hot spots to place the keywords.
It is no secret that a website requires links and keyword
rich content to be in top. While white hat seo dedicated in creating content and
often used blog as platform, which help for readers and Google. Black hats SEOs
used more of satisfying the technical guidelines of Google and forget what
people want. They find out the loopholes of Google and try to maximize on it.
This directly affected Google results.
Google has given name for this update as webspam algorithm
update. It is strictly going after:
Keyword Stuffing
High usage of keywords starts from meaningless title tag and
description, headings and ends with footer links. A visitor lands to website
searching for information from Google finds only keywords all over the webpage.
Some of them are in bold, italic or underline. Some of them start with the
first word of the key phrase; the first two keywords of long phrase; or only
specific key phrase and nothing else is totally garbage. Google is coming soon
to hit these websites or has already slapped with update.
Duplicate Content
Two ways website can get involved with content duplication.
One, stealing & publishing or copy & paste whatever same content in two
or more websites is totally unacceptable to Google. Second, same content, in
all the inner pages, changing only keywords in headings, title and meta tags
and minute changes in body of the content. The latter affects really hard. As
it is well intentioned content duplication exclusively for Google.
Link Spam
One who follows the back link automation services, Stone Age
link building like blog commenting and signature links with anchor text.
Automatically finding blogs and commenting same content by bots. These are come
under link spam.
From the word go, in
its blog, Google said they love SEO and this is not against “over optimization”
as there is nothing a word like that. This is against Web Spam.
Call us for FREE SEO audit 080-42111388 or email us info@yourseoservices.com
Call us for FREE SEO audit 080-42111388 or email us info@yourseoservices.com
