10 Tactics to Improve Blog Readership

If you're looking to increase traffic to your blog, there are many tactics that can significantly boost your progress. In today's Whiteboard Friday, Rand lays a roadmap for the journey, offering 10 of the best tactics for you to keep in mind along the way.

                                

Video transcription

Howdy, Moz fans and welcome to another edition of Whiteboard Friday. This week, we're answering the question, "How can I improve the readership and reach, the interactions, sharing, and of course, the links which will all help me get rankings and traffic to my blog?" So a lot of people start investing in blogging, and I actually think a blog is a wonderful thing to invest in, assuming you meet the criteria for what you're trying to achieve with a blog as opposed to separate content sections. And that means having, you know, a person at least, and potentially, a team of two, three, four people who can contribute content on a regular basis and who have an affinity for and stylistic you know ability to contribute at a very high level because it is tough to blog.

So you know, a blog is essentially just content that is put out in a consistent fashion, in a timeline sort of view. Blogs are great because they can help you do things like earn traffic, and build your brand, attract links, and shares, and rankings, grow your addressable audience. And this can also... a blog can also help you create affinity with and a connection with your community, which means a blog can help you and has definitely helped me, and a lot of times, manufacture serendipity. Serendipitous things that wouldn't have otherwise come about; do come about because you have a blog, because you're creating content on a regular basis. And that's touching people who can potentially help you achieve what you're trying to achieve in business.

http://moz.com/blog/10-tactics-to-improve-blog-readership-whiteboard-friday