Someone Outranking You With Your Own Content? Use The New Google Scraper Report

One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help.

The Google Scraper Report form doesn’t promise any immediate fix — or any fix at all. Rather, it simply asks people to share their original content URL, the URL of the content taken from them and the search results that triggered the outranking.

Google does have a DMCA system that people can use to remove infringing content, but that can be a time-consuming process. Potentially, this allows Google’s spam team to move against infringing content by considering  it a spam offense, rather than a copyright issue.

There’s a slight negative in that potentially, someone reported for spamming as a “scraper” might have a valid copyright claim. But realistically, there are so many terrible scrapers out there, and the activity is often so obviously infringing, that removing such content on spam grounds would allow Google to apply more common sense to the problem, rather than virtual paperwork.

http://searchengineland.com/google-scraper-tool-185532?utm_campaign=socialflow&utm_source=facebook&utm_medium=social

Using Content Marketing to Build Brand Trust

Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. Content creation was recently ranked as the single most effective SEO technique and marketers have jumped on it. The problem however, is that people are rushing into this new online strategy before thinking about why they are really doing it and how they are going to use it to achieve their objectives.



Of course there are the obvious reasons for developing a content marketing strategy, including making sure you come across as a thought leader in your industry by providing regular up-to-date content on industry news. There is also the point of telling your own brand’s story through content that you put out in your news section and the ability to promote your brand’s products and services in a more engaging way.

Content marketing is all about creating and sharing free content that is valuable to your audience and will attract new customers and retain existing ones. The content your brand needs to be sharing should be related to your industry so that you can help and educate others, this will encourage people to trust you and once you have their trust then they will work with you.

Over 2 million blog posts are published every day, which means that readers these days have a huge choice of what they read and that’s before you consider all the content sent through social media channels such as Twitter and YouTube. With a high level of content overload, it is important to make sure that your content marketing strategy makes you stand out from the crowd.Too many content marketing strategies focus on quantity over quality, but really it comes down to making sure the content you produce is going to build a trusting relationship between the brand and the audience.

http://www.searchenginejournal.com/using-content-marketing-build-brand-trust/90463/

Managing Your Online Reputation: An Interview with Nick Cuttonaro

Search Engine Journal’s Murray Newlands about protecting your online reputation and offers some tips for reputation management.

      

Nick has been a part of the online marketing industry for many years, and specializes in SEO, lead generation, web development, and reputation management. He founded Hyper Vision Media, an online advertising agency that produced marketing plans for major motion pictures, and also served as an Account Executive at Future Tech Enterprise before starting The Link Builders, where he is currently the Vice President.

When it comes to brand and reputation management, Nick is a great resource for learning how to protect the name of your business, and in his interview with Murray, he offers up a lot of his best pieces of personal advice for maintaining a great public image. He talks about the importance of staying on top of your social media profiles and keeping them up to date, to also maintain a positive tone of voice, and to utilize video content and authoritative blog posts in order to help your search rankings in Google.

These are some key takeaways from the video:

• In the interview, Nick tells Murray that in order to protect your brand’s image, you should always be in control of your social media profiles, keep them updated, and be conscious of what you’re posting.
• Nick also advises that when posting content, keep it professional and keep it positive. Avoid using negative language or complaining about other brands or products and stick with the upbeat and fun content.
• Nick says that the types of pages and content that are ranking best in Google are social profile sites, video content, and authoritative, informative blog posts.

http://www.searchenginejournal.com/managing-online-reputation-interview-nick-cuttonaro/88255/

Bing Takes A Stance Against Poor Spelling and Grammar, Saying It Will Hurt Rankings

In this post Forrester takes a firm stance against poor spelling and grammar, explicitly stating it has an impact on search rankings. This is a stance Google has never taken, or at least they have never expressed their position on spelling and grammar as clearly as Bing has.

Google has their Panda algorithm in place that weeds out poor quality content and allows the good quality content to rank higher, but when judging quality content it’s unclear to what extent spelling and grammar comes into play.

It has been suggested by Matt Cutts, even as recently as this month, that site owners should be mindful of spelling and grammar when it comes to the content they publish. However, he has never stated that Google takes action against pages that routinely publish content with spelling and grammar errors.

                

Forrester explains Bing is judged by the quality of the results they show so they are constantly keeping an eye on the quality of content that ranks well, which includes looking at spelling and grammar. However, he is also empathetic to the fact that occasionally content with errors slips past the editors. It happens to everyone.

It doesn’t look like Bing intends to penalize those rare instances of content being published on a site that has a history of being relatively error-free, they’re more concerned with penalizing sites that routinely publish content with spelling and grammar errors.

This stance against poor spelling and grammar is an admirable move by Bing, I can’t help but wonder if Google will release a similar statement.

http://www.searchenginejournal.com/bing-takes-stance-poor-spelling-grammar-saying-will-hurt-rankings/92061/

Google+ Local scores - How Google Determine Average Score

Google+ Local scores

All scores in Google+ Local are determined by user reviews.
Individual user ratings are based on a 0 to 3 point scale.

3	Excellent
2	Very Good
1	Good
0	Poor to Fair

We take these ratings, average them, and then multiply by ten to arrive at averaged scores.

26-30	Extraordinary to perfection
21-25	Very good to excellent
16-20	Good to very good
11-15	Fair to good
0-10	Poor to fair

When you’re searching for locations in Google+ Local, you may see these scores depicted in two ways:
Scores with multiple aspects
These scores will show you several scores for different aspects of the business. For example, restaurants are scored across three areas--food, decor, and service--with food being the primary aspect.
Overall scores
When we don’t have enough user ratings on different aspects, we will just show an overall score. An overall score is comparable to a score in the primary aspect for a location, like food for restaurants.

Resources https://support.google.com/local/bin/answer.py?hl=en&answer=1723748&p=zagat_score

39 More Google Update Signals

Again and again Google is pushing itself hard improving the results of search quires. Seems Google is no mood to relax for even a month.  From three months Google put its engineers into top gear along with web spam team at high speed making rapid changes.

Given 39 changes in a month that included penguin made search engine optimizers busy than ever. Now that, Changes are done the bar has set high for rankings. Let’s review these quality changes and come up hypothetical strategies. After implementation one can know how the strategy works.

Inorganic Back link Signals

Until recently, we thought penguin update include Unnatural link building detection. Google has set separate update that detects link schemes like blog networking for links, paid links, exchange links; And common spam techniques such as blog commenting with same content, article marketing - publishing same content with numerous article directories.

Hypothetical Strategy: Stop paid and exchange link schemes. Search guest bloggers belonged to your industry. Someone who loves publish the other thoughts and experience of his industry. Invite him to publish in your website. Ironically most of the blog networking platforms out there are solely for building links. But some platforms like myblogguest.com are truly helpful. Research before choosing the platforms.

Compressed Title Tag Based on Search Queries

Google truncates title tag if it is more than 65 characters. Only that keyword will be displayed which matches search query.

Hypothetical Strategy: Don’t you think this is a blessing in a disguise. Now you can write more descriptive title tag and we here at our team has already started experimenting. We have gone 10 steps ahead by writing a descriptive title tag of 100 characters. After some days we will be back with results.

Events & news included in organic results

Who said Press Release is dead. Just search Los Angeles Seo Company. PR news is coming in bottom. Hypothetical Strategy: Now I am not sure how many months this will prevail. Don’t surprise to see a huge spam of PR distribution for local search related queries. I am going for a optimized press release. Stay tuned for results

That’s it Folks. Out of 39 signals these three matters most for me. Let me sit and review all others once again to unleash any new hidden meaning. Till then Bye.

Google Official Guidlines for Mobile SEO

The latest advice to build mobile seo friendly websites announced at Search Marketing Expo in Seattle by Google certainly good news for seo industry. Until recently, Google was num on best seo practices for mobile and not proactive enough recommending the standards to follow in their blog.

 The rise of smart phones, reaching more than 100 million users in United States alone, is a sure sign of future access for information is through mobile searches in comparison with desktops and laptops.

Google highly recommends responsive web design. Instead of coming up multiple pages and websites for different mobile devices Google advices a single page with compatibility for all the devices. This helps smart phone Googlebot-Mobile work easy to crawl and index the content. If not possible Google suggests device-specific HTML.

Responsive Web Design for Mobile

Using a single url to display webpage irrespective of any browser, any screen resolution and any mobile devices with applying CSS rules to vary the presentation according to the requirements is called as responsive web design.

• For optimizing webpages for smartphones in considering with Google algorithms, the advantages of having responsive design site are many.
• 
  Both Google bot and Googlebot-Mobile can efficiently crawl the website regularly.
• 
  As it is single url this can be easily shared by users.
• 
  No duplication Content and no redirection hassles for webmasters.

Device Specific HTML Design for Mobile

Feeling too technical to build responsive device? Google do suggest either dynamic serving configuration or separate mobile urls for mobile and desktop device. Use vary HTTP header to render pages for different user agents. Vary HTTP header helps Google to crawl mobile optimized content faster.

Google suggests proper redirects for desktop and mobile urls. Adding rel=”alternate” and rel=”canonical”tag on desktop and mobile page annotations respectively helps Google to understand the location of your site’s mobile pages.

The weight age of back links holds same for mobile seo.