New Google Ranking Factors and Algorithm Update in April Month

What a month we had. Google released updates one after the other close to 60 algos in little over four weeks. From now onwards fooling Google that our website is popular and valuable by stuffing with keywords, duplicating content and building junk links is almost over.

For over a decade, Big Google was watching how seo companies were manipulating the algorithms set by it to our advantage. Google published in its blog the changes and tweaks made in algorithm in the month of April. Let us look at below:

Authoritative content: Google claims that with a modified signal it can identity authoritative content. This is still unclear how Google concludes ones content is authoritative. My guess is through number of social signals like tweets, likes and plus. Also the author of content displayed through rel=author that is through Google + profile. Influence in ranking changes of this update: No Idea.

Keyword Classifier: A big blow for the stuffers and spammers. High usage of keywords in the web page is the old mantra and certainly a strategy to rank high in Google. Google has better technology to detect keyword stuffing. Influence in ranking changes of this update: Huge.

Domain Diversity: Unlike in past, Google, Now, has limited the ratio of showing the same webpage for multiple search terms. Instead of targeting 10 to 15 high search volume and competitive keywords in homepage we can concentrate on sub pages. Websites that are getting high rankings for many keywords have given way to other websites. The keywords have cut down to 5 to 8 keywords for a website. Influence in ranking changes of this update: Medium.

• Google finds relevancy among paginated results and ranks the website. It articulates the phrases from different pages that has continuity in content from one to other and ranks the keyword.
• Penalizes anchor text over optimization. Targeting same anchor text for higher rankings. Think once again. Vary the anchor texts.
• Ranking for the fresh results. This helps largely to the online new websites, publishing domains, portal sites.
• Ranks for unique descriptive and meaningful title tags. Keyword stuffing in Title and Metags may sink your website to the new level of abyss.

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New Bing SERP Showing Old Google Layout Now

If at all there is one search engine competing Google, then it is Bing powered by Microsoft. First time, Bing succeeds in drawing little attention by offering a clean layout.

By embracing a new look or old Google layout, it is sending strong statement that it is here to stay. With the new look one can read without distraction and space is more between the lines. The decision moving related searches from left navigation to below the sponsored listing is wise.

Lately I was disappointed seeing the layout of Google. Stuffed with many features; the timeline results from hour to year on particular keyword; offering various platforms like shopping, blogs, news; jammed with sponsored listings top and right; What Google once known for its simplicity now has a tight packed lay out. On one side, the left of webpage, features content drilldown by location, blog and timeline. The right side crammed with Sponsored listings.

And if you search for local keywords Google display results in a cluttered layout. But my complain is limited to layout and not results. Google is still giving the best relevant results and I have no intention to change the search engine.

However, Bing is not offering anything new. It’s following the footsteps of Google. Keeping the simple Google user friendly SERP won’t help Bing to drive the loyal customer base of Google. It has to give something which help visitors dramatically that they have never thought of. May be on the lines of Apple.

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Google Penguin Web Spam Update - 3 Onpage Tips to Recover

Now that Google is sending its two Heroes Panda3.5 and Penguin to remove the poor quality content and less valuable website from search engine. The changes in website are inevitable. Penguin algorithm came at a time big websites are facing the duplicate content issue in their website. The more versions of panda released the less search traffic got for panda hit websites.

Adding salt to these wounds, Penguin is penalizing for web spam and keyword stuffed websites. The road to traffic recovery is hard. And regaining the lost paradise of Google rankings is much difficult. In this grim situation don’t hit panic button and jump to any quick conclusion.

For next 3 to 4 days check the rankings and analyze the traffic of website. Disappearance of rankings and lost traffic may occur due to two reasons. One, Penguin update or Two, Panda 3.5 update. I won’t give you any SEO magic wand to your rescue. There are no new instructions to follow. What the intention behind this post is make you remember the Google guidelines that forgotten in the quest of rankings.

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Avoid high frequency of same keywords in Title and Description Tag

As I said this is not new to everyone. Make title tag and description meaningful and readable. Penguin hates too many same keywords in 90 characters of title tag and 150 characters of description.

Don’t stuff keywords in Header and Footer

Three years ago, a trend started in on page optimization. It was common to see the keywords of small font size with hyperlink to home page above or beside the logo. And who can forget the footer getting abused. Plethora of keywords completely occupied the footer of website. For a minute, stare the layout of the website. Do you remember the website designed without SEO elements involved in it? Please ask the first psd file of home page from web designer. See now how the website is, in the name of off page optimization. It’s completely filled with the keywords. Remove all the unnecessary keywords and bring back the beautiful website what it was once. Make user friendly and offer better user experience to visitors.

Change the writing style

Keywords, Keywords Everywhere No Information to Read. Are we writing for visitors or for Google? While writing keyword rich content we forgot for whom we are writing. We trained writers to create content primarily for Google. SEO team started editing the content. And coercively added the keywords at the start of paragraph, center of the body and ended lot of keywords in summary. Redo the content. Remove unnecessary two phrase keywords, three phrase keywords from the content.

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How to Overcome The Unnatural Link Building Penalty

This is an extension of previous post on un natural linkbuilding penalty. Lately, I am getting phone calls from friends how to fix the issue of poor link building. Many friends of mine get warnings on un natural links in Google webmaster central.

I put forward the problem in my previous post. Now I share the solution of how to overcome this mess which we have all created over the years. For close to 4 years, Google never introduced a see saw change that has directly jeopardize the website because of spam link building techniques. If Vince Algorithm is for brands panda update is for Content this new Link building algorithm is for Backlins.

Now that Google evaluates the quality of back links with its latest technology. Put your feet in the Google shoes. Think. What would you have done to stop spam links? Same Google has done now. I won’t say every one of us has manipulated the back link algorithm. But some of the seo agencies has just continued age old link building technique. True, getting bulk links is time consuming but not as difficult as obtaining quality links.

First things first what a warning message in Google webmasters central mean.  Either you are going to penalize in next 21 days for your link building strategy. Or it’s already been penalized. If you have received warning and rankings has not dipped down remove all the junk links. If you have received warning and also rankings has dropped then remove cheap links and resubmit to Google.

Surprisingly we noticed phrase based keywords that got bulk anchor text links has got hit severely. It’s too early to judge that only anchor text keywords are receiving hit but so far only these phrase based keywords has been hit.

A typical process of this algorithm is find artificially built links, send warning and then penalize the website.

Link networks: Google is de indexing all the pages created by link Networks Company. The problem over here is same content and same anchor text has published in tons of websites. Already major companies received huge blow. Companies which are not in Google radar will get hit in coming months. Remove your links from all these websites.

Link networks set up by SEO agencies is also not an exception from this. While doing competitive analysis I have viewed lots of wordpress blog with a normal template that talks all kinds of industries just like article directories. Ask your SEO agencies to clean up the mess.

Blog roll links

Is it unusual linking website in blog roll instead of a blog? Is it unusual liking anchor text and not name of the organization or name of the blog in sidebar links? Remove all the links or change the anchor text or link to the sub pages. I recommend link your blog from sidebar links.

Anchor texts

Google has already devaluating the spam anchor text links. Edit the anchor texts and maintain vividness and diversity.

Mirror websites

Stay away from mirror directories and bookmarkings. Submit to popular bookmarking and nice directories. Request admins to remove the back links from their website.

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Negative SEO a New Emerging Trend

Negative SEO has become new talk around the town. Will companies wage a bitter war against competitors for coveted no.1 position in Google? Is this become acid test to Google?

So what is Negative SEO?

Implementing techniques set as “spam” and “over optimization” by Google against competitors to push ranking down of competitor’s website. Now that Google introduced penalty against unnatural link building one can understand how this be used against competitors.

This is particularly true of Dan Thies’ case. When Dan openly praised Google for going strong against blog networks and spam links some people who are upset about new update set Dan as symbolic target. Some one set 1 million scrapebox links. The result: Dan got warnings and lost some rankings.

As the cliché saying goes, everything is fair in love and war. SEOs who believe in results and not ethics can use negative seo as a brutal weapon to overthrow competitors.

How negative SEO can use as throttle?

• Building lot of anchor texts in quick time.
• Building links from irrelevant websites.
• Building too many no follow tag links.
• Copying the competitor content and publishing same in authority website.
• Not may all of the above work. This is just a wild guess and my personal thoughts and I don’t have any evidence apart from Dan Thies’ case.

Is SEO Community divided?

For the first time, SEO community looks divided. It’s I SEO versus you SEO. My SEO Company against your SEO Company.Until now people were following unethical practices to achieve rankings. Now people are affecting others website directly. Yes, previously too websites were affected but a position or two. Now the magnitude of consequence is unthinkable. Penalization may push you too low than you expect.

Did Google made a wrong move?

Without any iota of doubt, Google action is plausible. However, Google has little answer to help small business victims. How Google can judge one who submits website for reconsideration as a victim? Even Google finds this mess. Will this be considered as human intervention?

Sure, Google will be already in action to overcome this loophole. One more update may come. It takes time. Let’s wait.

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Google Announces Web Spam Algorithm Update

Google send shivers down spine of Search engine optimizers who follow spam techniques. From the day 1, the Google is trying to protect SERP from being manipulated. The war is on not against SEO but Spammers who deliberately choose the techniques that are against Google guidelines.

The results of Google are improving by the year. This time too, like Panda update, algorithm affect tons of websites nearly about 3% of search queries show improved results. The penalization of web spam is aggressive in 2011, pushing keyword stuffed and unnatural linked websites to the new level of abyss.

Anchor text link play a critical role in the ranking of the website, where directories and bookmarking are easily available. Keyword plays a key role for website to be found. It is the title tag, footer links, meta description and below fold of the website are hot spots to place the keywords.

It is no secret that a website requires links and keyword rich content to be in top. While white hat seo dedicated in creating content and often used blog as platform, which help for readers and Google. Black hats SEOs used more of satisfying the technical guidelines of Google and forget what people want. They find out the loopholes of Google and try to maximize on it. This directly affected Google results.

Google has given name for this update as webspam algorithm update. It is strictly going after:

Keyword Stuffing

High usage of keywords starts from meaningless title tag and description, headings and ends with footer links. A visitor lands to website searching for information from Google finds only keywords all over the webpage. Some of them are in bold, italic or underline. Some of them start with the first word of the key phrase; the first two keywords of long phrase; or only specific key phrase and nothing else is totally garbage. Google is coming soon to hit these websites or has already slapped with update.

Duplicate Content

Two ways website can get involved with content duplication. One, stealing & publishing or copy & paste whatever same content in two or more websites is totally unacceptable to Google. Second, same content, in all the inner pages, changing only keywords in headings, title and meta tags and minute changes in body of the content. The latter affects really hard. As it is well intentioned content duplication exclusively for Google.

Link Spam

One who follows the back link automation services, Stone Age link building like blog commenting and signature links with anchor text. Automatically finding blogs and commenting same content by bots. These are come under link spam.

 From the word go, in its blog, Google said they love SEO and this is not against “over optimization” as there is nothing a word like that. This is against Web Spam.

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The Evolution of Panda and its After Effects

When Panda was introduced to the United States of America on February 24th 2011, majority article directories and portal websites got it. Leave the list of winners and losers of panda update aside for a moment and look back the seo strategies followed by these websites in pre panda era.

Pre Panda Era

Demand sites and article directories are some of the websites where content was being updated one after another. More websites are being founded across the internet. With a number of websites in live, competition is intense among owners of the site over adsence share. And competition is furious between link builders over obtaining anchor text back links from resource box. 

At the time, user generated content production was high Google introduced a new web indexing system – Caffine, started to index new pages at an uncanny speed. But from the time of Caffine update, displaying relevant and quality content from blogs, news sites, forums, article directories became a challenge.

Post Panda Era

Today, most of the sky scraper websites seems not to be making a profit. Perhaps only sites like ehow, techrepublic and intiatimes have been able to keep its head above the rest. So what’s wrong with the panda hit websites or even the authoritive sites as business.com? Why is the panda not affecting the website like techrepublic? The SEOs, speaking in one voice on this, that it is the lack of quality content, bad user experience and duplicate content. 

See the other end of the bridge lies ezine articles, business.com and mahalo.com. For ezine articles, having duplicate content became a bane. Websites like business.com has more to do with big ads on the above fold and poor listing of companies.

 The owners of these kinds of websites have taken stringent action to duplicate content malice, against the submitters. The recent changes in homepage had assured me that their over importance on banner ads and thin content be cleared over a period of time.

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