Tuesday, August 25, 2009

SEO Process Flow, How We start Optimization Process for a website.

1. Consultation

We understand your requirement and the key areas of your business to understand the thrust areas of your website which will help us guide your campaign in the right direction.
Understanding the website structure, navigation and content requirements if any.
Analyzing the Current status of the website on search engines.

2. Competitive Analysis

Based on the above information we do a competitive analysis to understand our competition so that we know:
What is the competition we are dealing with.
Analyze their current strategies and keywords

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3. Keyword research and target list preparation

Success of search engine marketing largely depends on selecting the right keywords. With the above harvested information and Software tools ( which guide us in the most used search engine terms by visitors) we prepare a list of targeted keywords, and finalize on them on mutual basis.

4. Website Optimization and Content Editing

It's time to get down to the nitty-gritty and start utilizing them within the web pages.
Applying the proposed website structure in terms of links and dynamics for better search engine indexing.
Creating meta tags in tune with the prepared keyword list (Title, keywords, Description), after identifying the pages and their target keywords.
HTML Code optimizing which includes setting up your home page W3C Compliant, and adding headings, image alt tags and hyperlinks.
HTML Code Clean up and optimization
Editing and copy writing the content to make on page relevancy in terms of targeted theme
5. Search Engine Submission

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Manual submission of the website to different search engines with a focus on the most popular engines, such as Google, AOL, MSN, AltaVista, All The Web, Yahoo! and DMOZ.org.
SEO Activities -

1. Keyword Analysis
2. On Page Optimization
3. Unique Title Tag for Each Page.
4. Unique Keyword Meta Tags
5. Meta tags keywords and description, should be entirely unique on every page.
6. Description Meta Tags:
7. Personally, I like putting the product/service description that appears on the related page in Meta description tag.
8. This will ensure unique content on each product/service page.
9. Robots.txt
10. Sitemap.xml
11. Google Webmaster Central login and sitemap submission and same for Yahoo, Bing.
12. Adding Alt Text to Images and Text Links
13. Bread Crumb for Easy Navigation.
14. One fixed Bottom Navigation for better Crawling.
15. Using targeted keywords in right order and density for each page.
16. Adding your address in bottom of your page. Help you to rank better in Local listing and Maps.
17. HTML Validation.

Off Page Optimization/Link Building

1. Social Media Marketing
2. Bookmarking
3. Social Networking.
4. Directory Submission.
5. Local Listings of your Business.
6. Business Listings in leading Business Directory.
7. Yellow Pages Submission.
8. Classifieds Submission.
9. Press Release.
10. Online Reviews.
11. Articles
12. Link Submission by competitor Link Analysis.

Next I will come up with one by one services and details about SEO techniques.

SEO Service in Banglaore, SEO services Bangalore, SEO Company in Bangalore,

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