Tuesday, March 16, 2010

Effectiveness of Link Building Tactics for SEO

  1. Linkbait + Viral Content Creation

    67% very high value
    67%
    8.8% light consensus
  2. Blogging and Engagement with the Blogosphere

    66% high value
    66%
    8.6% light consensus
  3. Classic “Create Valuable Content” Strategies w/o Promotional Marketing

    58% high value
    58%
    12.4% moderate contention
  4. Public Relations (beyond just press release publication)

    56% high value
    56%
    11.7% light consensus
  5. Direct Link Purchases from Individual Sites/Webmasters

    54% moderate value
    54%
    14.2% moderate contention
  6. Widgets and Embeddable Content

    54% moderate value
    54%
    11.1% light consensus
  7. Conferences, Events and In-Person Networking

    54% moderate value
    54%
    11.9% light consensus
  8. User Generated Content (which then incentivizes links to profiles/content/etc.)

    53% moderate value
    53%
    9.9% light consensus
  9. High Trust/Authority Directories (DMOZ, Yahoo!, Lii, etc.)

    52% moderate value
    52%
    10.7% light consensus
  10. Niche Social Media Communities

    51% moderate value
    51%
    11.3% light consensus
  11. Local Link Building (via geographic lists, organizations, portals)

    51% moderate value
    51%
    10.1% light consensus
  12. Social Voting Portals (Digg, Reddit, Mixx, etc.)

    50% moderate value
    50%
    10.4% light consensus
  13. Quizzes + Results Badges

    50% moderate value
    50%
    11.1% light consensus
  14. Social Bookmarking Services (StumbleUpon, Delicious, etc.)

    49% moderate value
    49%
    11.2% light consensus
  15. Contributing to Charities, Non-profits, Events, etc. to Earn Links

    45% moderate value
    45%
    11.6% light consensus
  16. Leveraging Twitter for Link Building

    43% low value
    43%
    11.8% light consensus
  17. Generic Directory Links (BOTW, JoeAnt, Business.com, etc.)

    42% low value
    42%
    9.6% light consensus
  18. Contacting Webmasters or Sites with (Non-Paid) Direct Link Requests

    41% low value
    41%
    14.9% moderate contention
  19. Offline Advertising Branding and Media

    39% low value
    39%
    11.5% light consensus
  20. Press Releases

    39% low value
    39%
    11% light consensus
  21. Long Tail Directory Links (niche directories, small generic directories, etc.)

    39% low value
    39%
    11.5% light consensus
  22. Social Networking Services (Facebook, MySpace, LinkedIn)

    37% low value
    37%
    8.5% light consensus
  23. Purchasing Links from Link Brokers

    37% low value
    37%
    12.9% moderate contention
  24. Launching & Later, Redirecting Microsites via 301s

    36% low value
    36%
    11.9% light consensus
  25. Buying Old Domains & Placing Links on Them

    36% low value
    36%
    14.5% moderate contention
  26. Buying Old Domains & 301’ing Them

    32% minimal value
    32%
    12.8% moderate contention
  27. Reciprocal Linking (trading links with other sites)

    29% minimal value
    29%
    8.2% light consensus
  28. DoFollow Blog Comments

    29% minimal value
    29%
    9.6% light consensus
  29. Web Advertising (Banners, PPC, etc.)

    25% minimal value
    25%
    10.5% light consensus
  30. Forum Link Building (Signatures, Link Drops, etc.)

    23% very minimal value
    23%
    8.8% light consensus
  31. Automated Blog, Guestbook and Open Form Comment Spam

    10% very minimal value
    10%
    8% light consensus
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