Effectiveness of Link Building Tactics for SEO

Effectiveness of Link Building Tactics for SEO

1. Linkbait + Viral Content Creation

   67% very high value

   67%
   8.8% light consensus

2. Blogging and Engagement with the Blogosphere

   66% high value

   66%
   8.6% light consensus

3. Classic “Create Valuable Content” Strategies w/o Promotional Marketing

   58% high value

   58%
   12.4% moderate contention

4. Public Relations (beyond just press release publication)

   56% high value

   56%
   11.7% light consensus

5. Direct Link Purchases from Individual Sites/Webmasters

   54% moderate value

   54%
   14.2% moderate contention

6. Widgets and Embeddable Content

   54% moderate value

   54%
   11.1% light consensus

7. Conferences, Events and In-Person Networking

   54% moderate value

   54%
   11.9% light consensus

8. User Generated Content (which then incentivizes links to profiles/content/etc.)

   53% moderate value

   53%
   9.9% light consensus

9. High Trust/Authority Directories (DMOZ, Yahoo!, Lii, etc.)

   52% moderate value

   52%
   10.7% light consensus

10. Niche Social Media Communities

    51% moderate value

    51%
    11.3% light consensus

11. Local Link Building (via geographic lists, organizations, portals)

    51% moderate value

    51%
    10.1% light consensus

12. Social Voting Portals (Digg, Reddit, Mixx, etc.)

    50% moderate value

    50%
    10.4% light consensus

13. Quizzes + Results Badges

    50% moderate value

    50%
    11.1% light consensus

14. Social Bookmarking Services (StumbleUpon, Delicious, etc.)

    49% moderate value

    49%
    11.2% light consensus

15. Contributing to Charities, Non-profits, Events, etc. to Earn Links

    45% moderate value

    45%
    11.6% light consensus

16. Leveraging Twitter for Link Building

    43% low value

    43%
    11.8% light consensus

17. Generic Directory Links (BOTW, JoeAnt, Business.com, etc.)

    42% low value

    42%
    9.6% light consensus

18. Contacting Webmasters or Sites with (Non-Paid) Direct Link Requests

    41% low value

    41%
    14.9% moderate contention

19. Offline Advertising Branding and Media

    39% low value

    39%
    11.5% light consensus

20. Press Releases

    39% low value

    39%
    11% light consensus

21. Long Tail Directory Links (niche directories, small generic directories, etc.)

    39% low value

    39%
    11.5% light consensus

22. Social Networking Services (Facebook, MySpace, LinkedIn)

    37% low value

    37%
    8.5% light consensus

23. Purchasing Links from Link Brokers

    37% low value

    37%
    12.9% moderate contention

24. Launching & Later, Redirecting Microsites via 301s

    36% low value

    36%
    11.9% light consensus

25. Buying Old Domains & Placing Links on Them

    36% low value

    36%
    14.5% moderate contention

26. Buying Old Domains & 301’ing Them

    32% minimal value

    32%
    12.8% moderate contention

27. Reciprocal Linking (trading links with other sites)

    29% minimal value

    29%
    8.2% light consensus

28. DoFollow Blog Comments

    29% minimal value

    29%
    9.6% light consensus

29. Web Advertising (Banners, PPC, etc.)

    25% minimal value

    25%
    10.5% light consensus

30. Forum Link Building (Signatures, Link Drops, etc.)

    23% very minimal value

    23%
    8.8% light consensus

31. Automated Blog, Guestbook and Open Form Comment Spam

    10% very minimal value

    10%
    8% light consensus

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