Harsh penalty on paid directories
Google’s recent focus on penalizing paid links is both understandable and justified. The sponsored link building has been rampant over the years and is one of the main reasons to Google for the latest action. Finding relevant links for websites, which is time consuming, has been an especially challenging task. Besides paid links, the webmasters is relying heavily on reciprocal links. Paid directories, though still at large, have been slowly coming down.
Some of the SEO companies are generally reluctant to spend the time that link baiting programs require. Dependent as they are on quick results and to meet their deadlines, they prefer bulk paid listings.
Google showed the exit to Blog Networks
The Google Spam team has slowly tackling the issue strengthening its technology to improve the quality of results. First it went hard against duplicate content publishing sites. Second it started de indexing the blog networks web pages. This specific measures aim at penalizing the blog networks to encourage quality content providers – the bloggers – to provide more quality content to visitors.
The new step is not the universal remedy that it is claimed to be. On the contrary, it is a reversal of past Google algorithms that set to rankings: Anchor text links. Typically seo agencies signed up blog networks and article marketing companies to get anchor text links. Many article marketers, who have many article directory sites and network of blogs, published the same content which in return offered anchor text links. Caffine technology come across millions of low quality pages in the recent past that are both duplicate and un worth to visitors. A steep increase in low quality pages and unnatural links is something that needs to be avoided.
The message is clear: Write quality content and treat back links as thumbs up vote to your service, product and information published in the website. And buying votes from others is totally undemocratic.
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