The rise of smart phones, reaching more than 100 million users in United States alone, is a sure sign of future access for information is through mobile searches in comparison with desktops and laptops.
Google highly recommends responsive web design. Instead of coming up multiple pages and websites for different mobile devices Google advices a single page with compatibility for all the devices. This helps smart phone Googlebot-Mobile work easy to crawl and index the content. If not possible Google suggests device-specific HTML.
Responsive Web Design for Mobile
- For optimizing webpages for smartphones in considering with Google algorithms, the advantages of having responsive design site are many.
Both Google bot and Googlebot-Mobile can efficiently crawl the website regularly.
As it is single url this can be easily shared by users.
No duplication Content and no redirection hassles for webmasters.
Device Specific HTML Design for Mobile
Google suggests proper redirects for desktop and mobile urls. Adding rel=”alternate” and rel=”canonical”tag on desktop and mobile page annotations respectively helps Google to understand the location of your site’s mobile pages.