Tuesday, February 25, 2014

Using Content Marketing to Build Brand Trust

Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. Content creation was recently ranked as the single most effective SEO technique and marketers have jumped on it. The problem however, is that people are rushing into this new online strategy before thinking about why they are really doing it and how they are going to use it to achieve their objectives.

Of course there are the obvious reasons for developing a content marketing strategy, including making sure you come across as a thought leader in your industry by providing regular up-to-date content on industry news. There is also the point of telling your own brand’s story through content that you put out in your news section and the ability to promote your brand’s products and services in a more engaging way.

Content marketing is all about creating and sharing free content that is valuable to your audience and will attract new customers and retain existing ones. The content your brand needs to be sharing should be related to your industry so that you can help and educate others, this will encourage people to trust you and once you have their trust then they will work with you.
Over 2 million blog posts are published every day, which means that readers these days have a huge choice of what they read and that’s before you consider all the content sent through social media channels such as Twitter and YouTube. With a high level of content overload, it is important to make sure that your content marketing strategy makes you stand out from the crowd.Too many content marketing strategies focus on quantity over quality, but really it comes down to making sure the content you produce is going to build a trusting relationship between the brand and the audience.

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