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Are you holding your content marketing to unrealistic standards?
No matter how informative your infographic about tax law may be, it’s not going to attract the same amount of attention as a BuzzFeed Tasty video. You shouldn’t expect it to. In order to determine what successful content looks like for your brand, you first need to have realistic expectations for what content can achieve in your particular niche.
Our analysis of hundreds of Fractl content marketing campaigns looked at the factors which have worked for our content across all topics. Now we've dived a little deeper into this data to develop a better understanding of what to expect from content in different verticals.
What follows is based on data we've collected over the years while working with clients in these industries. Keep in mind these aren’t definitive industry benchmarks – your mileage may vary.