Showing posts with label ORM. Show all posts
Showing posts with label ORM. Show all posts

Wednesday, April 18, 2012

An Eulogy Of ORM – How to Push Negative Listing in Google

My Experience of Online Reputation Management

Three months ago, a mail reached to my inbox - a furious complaint by client failing not even to push the negative comment down for even one position. I devised a new plan. Last week things worked out. Immediately I emailed to client with proud. We successfully managed to push the negative page to 2nd page blah blah blah with Regards

High authorative links and fresh content are central to the well being of the ORM and its contribution to pushing the negative link down. If backlinks are poor, the website will not be attracted to Google, and those who build links give unique content and teach how to be interactive in social media, diverting their attention and dedication towards getting bulk links ends in getting junk directories and bookmarking. Additionally, without appropriate content, there is a limited guarantee of ORM results or expectation of popping up positive rankings.

Trying to promote just blogs, or engaging in all the social networking sites or opening new accounts of all web2.0 sites and publishing same content are often difficult to obtain ranking in Google first page; The futile efforts by executing above activities separately turned into disaster strategy with no results whatsoever.
Yet, any scientific evidence is not available supporting this perception, within a case study of my client and past experiences the above notion on ORM may work for you all.

Maintain vividness in targeting the online medium and platform. What we did here with this client is we focused only one blog platform. For example in this project we chose wordpress and frequently added the fresh content where as other blog platforms like blogspot and typead we used for building links to microsites and other important profiles that intended to push top page.

This strategy, surprisingly, found significant improvements in the Google. As a general strategy, microsites were first achieving positions, although quite some of them struck in third and fourth page for some weeks, Flickr and the facebook profiles took relatively some months to come on top. There were a few surprises. Twitter ranked comparatively low in positions. Google site page, on the other hand, has got great ranking and it was absolutely unmoved till now.

In many companies, content creation is too low to support link builders; the fact is content writer is needed. The first three months, in many of our websites, content was common. We published unique content on those indexed profiles. After profiles got cached from Google results started to fluctuate.

A number of factors result in pushing the negative listing. In many instances, content updating is the main factor. In certain instances quality links is needed, in addition to the content, to achieve the results. In flickr, a simple commenting: interactions with 5 new flickr users per day and photo sharing: one upload per day are sufficient to be in top place.

This project shows a range of realities for the online reputation management. Choose 10 unique web2.0 sites to rank in first page. It may be a blog, video sharing site, photo sharing site, micro site, Wikipedia, social networking site or micro blogging site. But do not focus to promote same web2.0 websites like blogspot and wordpress or twitter & jaiku or linkedin & nyamz. Choose unique web2.0 sites and use rest website to build links for all the 10 sites.

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