If you want to ensure that the right audience consumes the content you design, create and share, you have to "hunt" where they are. But to do so successfully, you must first know what they desire in the way of bait (content).
Thursday, November 10, 2016
Monday, October 24, 2016
In my day-to-day role at Builtvisible, I build tools to break down marketing challenges and simplify tasks. One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process to help in the ideation stage.
Tell me what you write
Saturday, March 15, 2014
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