Friday, February 28, 2014

Someone Outranking You With Your Own Content? Use The New Google Scraper Report

One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help.

The Google Scraper Report form doesn’t promise any immediate fix — or any fix at all. Rather, it simply asks people to share their original content URL, the URL of the content taken from them and the search results that triggered the outranking.
google scraper
Google does have a DMCA system that people can use to remove infringing content, but that can be a time-consuming process. Potentially, this allows Google’s spam team to move against infringing content by considering  it a spam offense, rather than a copyright issue.
There’s a slight negative in that potentially, someone reported for spamming as a “scraper” might have a valid copyright claim. But realistically, there are so many terrible scrapers out there, and the activity is often so obviously infringing, that removing such content on spam grounds would allow Google to apply more common sense to the problem, rather than virtual paperwork.

Tuesday, February 25, 2014

Using Content Marketing to Build Brand Trust

Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. Content creation was recently ranked as the single most effective SEO technique and marketers have jumped on it. The problem however, is that people are rushing into this new online strategy before thinking about why they are really doing it and how they are going to use it to achieve their objectives.

Of course there are the obvious reasons for developing a content marketing strategy, including making sure you come across as a thought leader in your industry by providing regular up-to-date content on industry news. There is also the point of telling your own brand’s story through content that you put out in your news section and the ability to promote your brand’s products and services in a more engaging way.

Content marketing is all about creating and sharing free content that is valuable to your audience and will attract new customers and retain existing ones. The content your brand needs to be sharing should be related to your industry so that you can help and educate others, this will encourage people to trust you and once you have their trust then they will work with you.
Over 2 million blog posts are published every day, which means that readers these days have a huge choice of what they read and that’s before you consider all the content sent through social media channels such as Twitter and YouTube. With a high level of content overload, it is important to make sure that your content marketing strategy makes you stand out from the crowd.Too many content marketing strategies focus on quantity over quality, but really it comes down to making sure the content you produce is going to build a trusting relationship between the brand and the audience.

Monday, February 24, 2014

Managing Your Online Reputation: An Interview with Nick Cuttonaro

Search Engine Journal’s Murray Newlands about protecting your online reputation and offers some tips for reputation management.

      nick cuttonaro Managing Your Online Reputation: An Interview with Nick Cuttonaro

Nick has been a part of the online marketing industry for many years, and specializes in SEO, lead generation, web development, and reputation management. He founded Hyper Vision Media, an online advertising agency that produced marketing plans for major motion pictures, and also served as an Account Executive at Future Tech Enterprise before starting The Link Builders, where he is currently the Vice President.
When it comes to brand and reputation management, Nick is a great resource for learning how to protect the name of your business, and in his interview with Murray, he offers up a lot of his best pieces of personal advice for maintaining a great public image. He talks about the importance of staying on top of your social media profiles and keeping them up to date, to also maintain a positive tone of voice, and to utilize video content and authoritative blog posts in order to help your search rankings in Google.
These are some key takeaways from the video:
  • In the interview, Nick tells Murray that in order to protect your brand’s image, you should always be in control of your social media profiles, keep them updated, and be conscious of what you’re posting.
  • Nick also advises that when posting content, keep it professional and keep it positive. Avoid using negative language or complaining about other brands or products and stick with the upbeat and fun content.
  • Nick says that the types of pages and content that are ranking best in Google are social profile sites, video content, and authoritative, informative blog posts.

Bing Takes A Stance Against Poor Spelling and Grammar, Saying It Will Hurt Rankings

In this post Forrester takes a firm stance against poor spelling and grammar, explicitly stating it has an impact on search rankings. This is a stance Google has never taken, or at least they have never expressed their position on spelling and grammar as clearly as Bing has.
Google has their Panda algorithm in place that weeds out poor quality content and allows the good quality content to rank higher, but when judging quality content it’s unclear to what extent spelling and grammar comes into play.
It has been suggested by Matt Cutts, even as recently as this month, that site owners should be mindful of spelling and grammar when it comes to the content they publish. However, he has never stated that Google takes action against pages that routinely publish content with spelling and grammar errors.
                bing logo 637x244 Bing Takes A Stance Against Poor Spelling and Grammar, Saying It Will Hurt Rankings

Forrester explains Bing is judged by the quality of the results they show so they are constantly keeping an eye on the quality of content that ranks well, which includes looking at spelling and grammar. However, he is also empathetic to the fact that occasionally content with errors slips past the editors. It happens to everyone.
It doesn’t look like Bing intends to penalize those rare instances of content being published on a site that has a history of being relatively error-free, they’re more concerned with penalizing sites that routinely publish content with spelling and grammar errors.
This stance against poor spelling and grammar is an admirable move by Bing, I can’t help but wonder if Google will release a similar statement.

Wednesday, September 19, 2012

Google+ Local scores - How Google Determine Average Score

Google+ Local scores

All scores in Google+ Local are determined by user reviews.
Individual user ratings are based on a 0 to 3 point scale.
2Very Good
0Poor to Fair
We take these ratings, average them, and then multiply by ten to arrive at averaged scores.
26-30Extraordinary to perfection
21-25Very good to excellent
16-20Good to very good
11-15Fair to good
0-10Poor to fair
When you’re searching for locations in Google+ Local, you may see these scores depicted in two ways:
Scores with multiple aspects
These scores will show you several scores for different aspects of the business. For example, restaurants are scored across three areas--food, decor, and service--with food being the primary aspect.
Overall scores
When we don’t have enough user ratings on different aspects, we will just show an overall score. An overall score is comparable to a score in the primary aspect for a location, like food for restaurants.


Tuesday, June 12, 2012

39 More Google Update Signals

Again and again Google is pushing itself hard improving the results of search quires. Seems Google is no mood to relax for even a month.  From three months Google put its engineers into top gear along with web spam team at high speed making rapid changes.

Given 39 changes in a month that included penguin made search engine optimizers busy than ever. Now that, Changes are done the bar has set high for rankings. Let’s review these quality changes and come up hypothetical strategies. After implementation one can know how the strategy works.

Inorganic Back link Signals

Until recently, we thought penguin update include Unnatural link building detection. Google has set separate update that detects link schemes like blog networking for links, paid links, exchange links; And common spam techniques such as blog commenting with same content, article marketing - publishing same content with numerous article directories.

Hypothetical Strategy: Stop paid and exchange link schemes. Search guest bloggers belonged to your industry. Someone who loves publish the other thoughts and experience of his industry. Invite him to publish in your website. Ironically most of the blog networking platforms out there are solely for building links. But some platforms like are truly helpful. Research before choosing the platforms.

Compressed Title Tag Based on Search Queries

Google truncates title tag if it is more than 65 characters. Only that keyword will be displayed which matches search query.

Hypothetical Strategy: Don’t you think this is a blessing in a disguise. Now you can write more descriptive title tag and we here at our team has already started experimenting. We have gone 10 steps ahead by writing a descriptive title tag of 100 characters. After some days we will be back with results.

Events & news included in organic results

Who said Press Release is dead. Just search Los Angeles Seo Company. PR news is coming in bottom. Hypothetical Strategy: Now I am not sure how many months this will prevail. Don’t surprise to see a huge spam of PR distribution for local search related queries. I am going for a optimized press release. Stay tuned for results

That’s it Folks. Out of 39 signals these three matters most for me. Let me sit and review all others once again to unleash any new hidden meaning. Till then Bye.

Thursday, June 7, 2012

Google Official Guidlines for Mobile SEO

The latest advice to build mobile seo friendly websites announced at Search Marketing Expo in Seattle by Google certainly good news for seo industry. Until recently, Google was num on best seo practices for mobile and not proactive enough recommending the standards to follow in their blog.

 The rise of smart phones, reaching more than 100 million users in United States alone, is a sure sign of future access for information is through mobile searches in comparison with desktops and laptops.

Google highly recommends responsive web design. Instead of coming up multiple pages and websites for different mobile devices Google advices a single page with compatibility for all the devices. This helps smart phone Googlebot-Mobile work easy to crawl and index the content. If not possible Google suggests device-specific HTML.

Responsive Web Design for Mobile

Using a single url to display webpage irrespective of any browser, any screen resolution and any mobile devices with applying CSS rules to vary the presentation according to the requirements is called as responsive web design.

  • For optimizing webpages for smartphones in considering with Google algorithms, the advantages of having responsive design site are many.

  • Both Google bot and Googlebot-Mobile can efficiently crawl the website regularly.

  • As it is single url this can be easily shared by users.

  • No duplication Content and no redirection hassles for webmasters.

Device Specific HTML Design for Mobile

Feeling too technical to build responsive device? Google do suggest either dynamic serving configuration or separate mobile urls for mobile and desktop device. Use vary HTTP header to render pages for different user agents. Vary HTTP header helps Google to crawl mobile optimized content faster.

Google suggests proper redirects for desktop and mobile urls. Adding rel=”alternate” and rel=”canonical”tag on desktop and mobile page annotations respectively helps Google to understand the location of your site’s mobile pages.

The weight age of back links holds same for mobile seo.

Wednesday, May 9, 2012

Access Upgraded Dashboard & Features in Google Webmaster Tools

As reported in Google Webmaster central, Google announced upgraded dashboard. Google’s small changes in features are intended to make organized and responsive dashboard for webmasters. And they succeeded in its new dashboard.
 Indeed, keeping “new messages and recent critical issues” section on the top of the dashboard is understandable. This reminds prioritization to fix the issues.
 Next comes three current statistics; the crawl errors of DNS, Server and robots; performance of search queries; numbers of indexed web pages.
 Nothing has changed in Configuration. Settings, Site links, URL parameters, change of address and users feature are as same as it was. Even other navigation features: health, traffic, optimization and labs are not having any significant changes. Minute in changing the name like HTML Improvements in optimization is one the few exceptions.

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Tuesday, May 8, 2012

New Google Ranking Factors and Algorithm Update in April Month

What a month we had. Google released updates one after the other close to 60 algos in little over four weeks. From now onwards fooling Google that our website is popular and valuable by stuffing with keywords, duplicating content and building junk links is almost over.

For over a decade, Big Google was watching how seo companies were manipulating the algorithms set by it to our advantage. Google published in its blog the changes and tweaks made in algorithm in the month of April. Let us look at below:

Authoritative content: Google claims that with a modified signal it can identity authoritative content. This is still unclear how Google concludes ones content is authoritative. My guess is through number of social signals like tweets, likes and plus. Also the author of content displayed through rel=author that is through Google + profile. Influence in ranking changes of this update: No Idea.

Keyword Classifier: A big blow for the stuffers and spammers. High usage of keywords in the web page is the old mantra and certainly a strategy to rank high in Google. Google has better technology to detect keyword stuffing. Influence in ranking changes of this update: Huge.

Domain Diversity: Unlike in past, Google, Now, has limited the ratio of showing the same webpage for multiple search terms. Instead of targeting 10 to 15 high search volume and competitive keywords in homepage we can concentrate on sub pages. Websites that are getting high rankings for many keywords have given way to other websites. The keywords have cut down to 5 to 8 keywords for a website. Influence in ranking changes of this update: Medium.

  • Google finds relevancy among paginated results and ranks the website. It articulates the phrases from different pages that has continuity in content from one to other and ranks the keyword.
  • Penalizes anchor text over optimization. Targeting same anchor text for higher rankings. Think once again. Vary the anchor texts.
  • Ranking for the fresh results. This helps largely to the online new websites, publishing domains, portal sites.
  • Ranks for unique descriptive and meaningful title tags. Keyword stuffing in Title and Metags may sink your website to the new level of abyss.
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Friday, May 4, 2012

New Bing SERP Showing Old Google Layout Now

If at all there is one search engine competing Google, then it is Bing powered by Microsoft. First time, Bing succeeds in drawing little attention by offering a clean layout.

By embracing a new look or old Google layout, it is sending strong statement that it is here to stay. With the new look one can read without distraction and space is more between the lines. The decision moving related searches from left navigation to below the sponsored listing is wise.

Lately I was disappointed seeing the layout of Google. Stuffed with many features; the timeline results from hour to year on particular keyword; offering various platforms like shopping, blogs, news; jammed with sponsored listings top and right; What Google once known for its simplicity now has a tight packed lay out. On one side, the left of webpage, features content drilldown by location, blog and timeline. The right side crammed with Sponsored listings.

And if you search for local keywords Google display results in a cluttered layout. But my complain is limited to layout and not results. Google is still giving the best relevant results and I have no intention to change the search engine.

However, Bing is not offering anything new. It’s following the footsteps of Google. Keeping the simple Google user friendly SERP won’t help Bing to drive the loyal customer base of Google. It has to give something which help visitors dramatically that they have never thought of. May be on the lines of Apple.

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Wednesday, May 2, 2012

Google Penguin Web Spam Update - 3 Onpage Tips to Recover

Now that Google is sending its two Heroes Panda3.5 and Penguin to remove the poor quality content and less valuable website from search engine. The changes in website are inevitable. Penguin algorithm came at a time big websites are facing the duplicate content issue in their website. The more versions of panda released the less search traffic got for panda hit websites.

Adding salt to these wounds, Penguin is penalizing for web spam and keyword stuffed websites. The road to traffic recovery is hard. And regaining the lost paradise of Google rankings is much difficult. In this grim situation don’t hit panic button and jump to any quick conclusion.

For next 3 to 4 days check the rankings and analyze the traffic of website. Disappearance of rankings and lost traffic may occur due to two reasons. One, Penguin update or Two, Panda 3.5 update. I won’t give you any SEO magic wand to your rescue. There are no new instructions to follow. What the intention behind this post is make you remember the Google guidelines that forgotten in the quest of rankings.

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Avoid high frequency of same keywords in Title and Description Tag

As I said this is not new to everyone. Make title tag and description meaningful and readable. Penguin hates too many same keywords in 90 characters of title tag and 150 characters of description.

Don’t stuff keywords in Header and Footer

Three years ago, a trend started in on page optimization. It was common to see the keywords of small font size with hyperlink to home page above or beside the logo. And who can forget the footer getting abused. Plethora of keywords completely occupied the footer of website. For a minute, stare the layout of the website. Do you remember the website designed without SEO elements involved in it? Please ask the first psd file of home page from web designer. See now how the website is, in the name of off page optimization. It’s completely filled with the keywords. Remove all the unnecessary keywords and bring back the beautiful website what it was once. Make user friendly and offer better user experience to visitors.

Change the writing style

Keywords, Keywords Everywhere No Information to Read. Are we writing for visitors or for Google? While writing keyword rich content we forgot for whom we are writing. We trained writers to create content primarily for Google. SEO team started editing the content. And coercively added the keywords at the start of paragraph, center of the body and ended lot of keywords in summary. Redo the content. Remove unnecessary two phrase keywords, three phrase keywords from the content.

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Tuesday, May 1, 2012

How to Overcome The Unnatural Link Building Penalty

This is an extension of previous post on un natural linkbuilding penalty. Lately, I am getting phone calls from friends how to fix the issue of poor link building. Many friends of mine get warnings on un natural links in Google webmaster central.

I put forward the problem in my previous post. Now I share the solution of how to overcome this mess which we have all created over the years. For close to 4 years, Google never introduced a see saw change that has directly jeopardize the website because of spam link building techniques. If Vince Algorithm is for brands panda update is for Content this new Link building algorithm is for Backlins.

Now that Google evaluates the quality of back links with its latest technology. Put your feet in the Google shoes. Think. What would you have done to stop spam links? Same Google has done now. I won’t say every one of us has manipulated the back link algorithm. But some of the seo agencies has just continued age old link building technique. True, getting bulk links is time consuming but not as difficult as obtaining quality links.

First things first what a warning message in Google webmasters central mean.  Either you are going to penalize in next 21 days for your link building strategy. Or it’s already been penalized. If you have received warning and rankings has not dipped down remove all the junk links. If you have received warning and also rankings has dropped then remove cheap links and resubmit to Google.

Surprisingly we noticed phrase based keywords that got bulk anchor text links has got hit severely. It’s too early to judge that only anchor text keywords are receiving hit but so far only these phrase based keywords has been hit.

A typical process of this algorithm is find artificially built links, send warning and then penalize the website.

Link networks: Google is de indexing all the pages created by link Networks Company. The problem over here is same content and same anchor text has published in tons of websites. Already major companies received huge blow. Companies which are not in Google radar will get hit in coming months. Remove your links from all these websites.

Link networks set up by SEO agencies is also not an exception from this. While doing competitive analysis I have viewed lots of wordpress blog with a normal template that talks all kinds of industries just like article directories. Ask your SEO agencies to clean up the mess.

Blog roll links

Is it unusual linking website in blog roll instead of a blog? Is it unusual liking anchor text and not name of the organization or name of the blog in sidebar links? Remove all the links or change the anchor text or link to the sub pages. I recommend link your blog from sidebar links.

Anchor texts

Google has already devaluating the spam anchor text links. Edit the anchor texts and maintain vividness and diversity.

Mirror websites

Stay away from mirror directories and bookmarkings. Submit to popular bookmarking and nice directories. Request admins to remove the back links from their website.

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Monday, April 30, 2012

Negative SEO a New Emerging Trend

Negative SEO has become new talk around the town. Will companies wage a bitter war against competitors for coveted no.1 position in Google? Is this become acid test to Google?

So what is Negative SEO?

Implementing techniques set as “spam” and “over optimization” by Google against competitors to push ranking down of competitor’s website. Now that Google introduced penalty against unnatural link building one can understand how this be used against competitors.

This is particularly true of Dan Thies’ case. When Dan openly praised Google for going strong against blog networks and spam links some people who are upset about new update set Dan as symbolic target. Some one set 1 million scrapebox links. The result: Dan got warnings and lost some rankings.

As the cliché saying goes, everything is fair in love and war. SEOs who believe in results and not ethics can use negative seo as a brutal weapon to overthrow competitors.

How negative SEO can use as throttle?
  • Building lot of anchor texts in quick time.
  • Building links from irrelevant websites.
  • Building too many no follow tag links.
  • Copying the competitor content and publishing same in authority website.
  • Not may all of the above work. This is just a wild guess and my personal thoughts and I don’t have any evidence apart from Dan Thies’ case.

Is SEO Community divided?

For the first time, SEO community looks divided. It’s I SEO versus you SEO. My SEO Company against your SEO Company.Until now people were following unethical practices to achieve rankings. Now people are affecting others website directly. Yes, previously too websites were affected but a position or two. Now the magnitude of consequence is unthinkable. Penalization may push you too low than you expect.

Did Google made a wrong move?

Without any iota of doubt, Google action is plausible. However, Google has little answer to help small business victims. How Google can judge one who submits website for reconsideration as a victim? Even Google finds this mess. Will this be considered as human intervention?

Sure, Google will be already in action to overcome this loophole. One more update may come. It takes time. Let’s wait.

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Thursday, April 26, 2012

Google Announces Web Spam Algorithm Update

Google send shivers down spine of Search engine optimizers who follow spam techniques. From the day 1, the Google is trying to protect SERP from being manipulated. The war is on not against SEO but Spammers who deliberately choose the techniques that are against Google guidelines.

The results of Google are improving by the year. This time too, like Panda update, algorithm affect tons of websites nearly about 3% of search queries show improved results. The penalization of web spam is aggressive in 2011, pushing keyword stuffed and unnatural linked websites to the new level of abyss.

Anchor text link play a critical role in the ranking of the website, where directories and bookmarking are easily available. Keyword plays a key role for website to be found. It is the title tag, footer links, meta description and below fold of the website are hot spots to place the keywords.

It is no secret that a website requires links and keyword rich content to be in top. While white hat seo dedicated in creating content and often used blog as platform, which help for readers and Google. Black hats SEOs used more of satisfying the technical guidelines of Google and forget what people want. They find out the loopholes of Google and try to maximize on it. This directly affected Google results.

Google has given name for this update as webspam algorithm update. It is strictly going after:

Keyword Stuffing

High usage of keywords starts from meaningless title tag and description, headings and ends with footer links. A visitor lands to website searching for information from Google finds only keywords all over the webpage. Some of them are in bold, italic or underline. Some of them start with the first word of the key phrase; the first two keywords of long phrase; or only specific key phrase and nothing else is totally garbage. Google is coming soon to hit these websites or has already slapped with update.

Duplicate Content

Two ways website can get involved with content duplication. One, stealing & publishing or copy & paste whatever same content in two or more websites is totally unacceptable to Google. Second, same content, in all the inner pages, changing only keywords in headings, title and meta tags and minute changes in body of the content. The latter affects really hard. As it is well intentioned content duplication exclusively for Google.

Link Spam

One who follows the back link automation services, Stone Age link building like blog commenting and signature links with anchor text. Automatically finding blogs and commenting same content by bots. These are come under link spam.

 From the word go, in its blog, Google said they love SEO and this is not against “over optimization” as there is nothing a word like that. This is against Web Spam.

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Wednesday, April 25, 2012

The Evolution of Panda and its After Effects

When Panda was introduced to the United States of America on February 24th 2011, majority article directories and portal websites got it. Leave the list of winners and losers of panda update aside for a moment and look back the seo strategies followed by these websites in pre panda era.

Pre Panda Era

Demand sites and article directories are some of the websites where content was being updated one after another. More websites are being founded across the internet. With a number of websites in live, competition is intense among owners of the site over adsence share. And competition is furious between link builders over obtaining anchor text back links from resource box. 
At the time, user generated content production was high Google introduced a new web indexing system – Caffine, started to index new pages at an uncanny speed. But from the time of Caffine update, displaying relevant and quality content from blogs, news sites, forums, article directories became a challenge.

Post Panda Era

Today, most of the sky scraper websites seems not to be making a profit. Perhaps only sites like ehow, techrepublic and intiatimes have been able to keep its head above the rest. So what’s wrong with the panda hit websites or even the authoritive sites as Why is the panda not affecting the website like techrepublic? The SEOs, speaking in one voice on this, that it is the lack of quality content, bad user experience and duplicate content. 
See the other end of the bridge lies ezine articles, and For ezine articles, having duplicate content became a bane. Websites like has more to do with big ads on the above fold and poor listing of companies.
 The owners of these kinds of websites have taken stringent action to duplicate content malice, against the submitters. The recent changes in homepage had assured me that their over importance on banner ads and thin content be cleared over a period of time.

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Tuesday, April 24, 2012

How to Local SEO for Global Websites without Physical Mailing Address

One of the challenges in local search engine optimization is positioning ranks for website not having the local physical mailing address. Look at the Google SERP results carefully for your local keywords: 6 to 7 Google map listings have acquired the rank in first page out of 10 positions. The benefit of submitting in Google maps and owning local TLD extension domain is undeniable.

However, a well optimized website and with high quality links global websites can rank no: 1 position in Google. So here is the roadmap to improve the rankings and to compete with local business.

Local Landing Page

Dedicate the landing page by location. For example segregate html file name by demographic:

Meta Tag Optimization

If file name is to importance, the title tag is a strong indicator what the page is about. Use wisely the title tag: Location + product or product + location: Bangalore Preschools or Preschools in Bangalore.
Overusing the location words falls largely on the keyword stuffing. The Header tag should strengthen the products and not location. For example Montessori schools in Bangalore, Reggio Emilia Schools in Bangalore.

Unique Local Content

If you are trying to add hundreds of landing pages to the websites and replacing the location or physical mailing address you are creating a panda. Don’t create a website just for the sake of getting local traffic by duplicating the content. For a month or two you drive traffic but go down drastically. Create the reviews and user generated content and write unique content about the city or town.

Local Links

Building local links take more time than usual. Contact local bloggers to contribute content to your blog and at the same time be a guest blogger for their blogs. Get links from local business directories and portal sites. Target the audience in facebook and twitter by demographic. 

Local search optimization for global business is time consuming. But aint impossible.

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Monday, April 23, 2012

Google Sending Warnings over Un Natural Link building through Google Webmaster Tools

Harsh penalty on paid directories

Google’s recent focus on penalizing paid links is both understandable and justified. The sponsored link building has been rampant over the years and is one of the main reasons to Google for the latest action. Finding relevant links for websites, which is time consuming, has been an especially challenging task. Besides paid links, the webmasters is relying heavily on reciprocal links. Paid directories, though still at large, have been slowly coming down.

Some of the SEO companies are generally reluctant to spend the time that link baiting programs require. Dependent as they are on quick results and to meet their deadlines, they prefer bulk paid listings.

Google showed the exit to Blog Networks

 The Google Spam team has slowly tackling the issue strengthening its technology to improve the quality of results. First it went hard against duplicate content publishing sites. Second it started de indexing the blog networks web pages. This specific measures aim at penalizing the blog networks to encourage quality content providers – the bloggers – to provide more quality content to visitors.

 The new step is not the universal remedy that it is claimed to be. On the contrary, it is a reversal of past Google algorithms that set to rankings: Anchor text links. Typically seo agencies signed up blog networks and article marketing companies to get anchor text links. Many article marketers, who have many article directory sites and network of blogs, published the same content which in return offered anchor text links. Caffine technology come across millions of low quality pages in the recent past that are both duplicate and un worth to visitors. A steep increase in low quality pages and unnatural links is something that needs to be avoided.

The message is clear: Write quality content and treat back links as thumbs up vote to your service, product and information published in the website. And buying votes from others is totally undemocratic.

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Wednesday, April 18, 2012

A Small Tale Of Latest Google Algorithm – SEO Over - Optimization Penalty

A Small Tale Of Latest Google Algorithm – SEO Over - Optimization Penalty

The Google Algorithm ghost is back to haunt the search engine optimizers. This time it is over seo optimization that Matcutts has advocated to seo professional attendees at SMXW. Mat Cutts, the official Google Webspam team Head, has raised the issue that the webmasters follow the optimization process of too great extent and achieve rankings with less quality content. In coming months Google can able to find and punish “ over optimized websites.” This is not the first time that Google is after search engine optimizers for the penalizing reasons. For the past 12 months, article directories and scraper websites were forced to take stringent actions against poor quantity content creators. The concern was that small percentage of optimized website could take control of the google first page even without providing relevant content whereas websites which are offering great content but unaware of SEO missing huge traffic from search engine.
 The Google then introduced Panda an update on duplicate content from websites; it disallowed the google bot to enter to those web pages frequently, Google penalized WebPages and traffic went down drastically.
Let’s get this straight. If the concern is over websites that are not following SEO guidelines but producing great content, it cannot be fixed solely by the set of offpage or duplicate content algorithms. The over optimization websites in question may have cheap links deliberately built by competitors, or a link from website which once was a quality directory but now has turned into a junk yard because of other webmasters. Worse, if Google so wish, Competitors can even try malign the websites in some or the other way that are not great in advanced optimization.
Faced with such risks, the Google has two options. One, it can take only content and design into consideration to rank the websites. But that will be knee-jerk and is a sure will become more subjectivity. The second and more pragmatic option is to develop an online platform where webmasters can claim their ownership of website content instantly for free. And this can be done through Google webmaster tool and Google plus profile.

The Second and and more pragmatic option is to develop an online platform where webmasters can claim their ownership of website content instantly for free. And this can be done through Google webmaster tool and Google plus profile.

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An Eulogy Of ORM – How to Push Negative Listing in Google

My Experience of Online Reputation Management

Three months ago, a mail reached to my inbox - a furious complaint by client failing not even to push the negative comment down for even one position. I devised a new plan. Last week things worked out. Immediately I emailed to client with proud. We successfully managed to push the negative page to 2nd page blah blah blah with Regards

High authorative links and fresh content are central to the well being of the ORM and its contribution to pushing the negative link down. If backlinks are poor, the website will not be attracted to Google, and those who build links give unique content and teach how to be interactive in social media, diverting their attention and dedication towards getting bulk links ends in getting junk directories and bookmarking. Additionally, without appropriate content, there is a limited guarantee of ORM results or expectation of popping up positive rankings.

Trying to promote just blogs, or engaging in all the social networking sites or opening new accounts of all web2.0 sites and publishing same content are often difficult to obtain ranking in Google first page; The futile efforts by executing above activities separately turned into disaster strategy with no results whatsoever.
Yet, any scientific evidence is not available supporting this perception, within a case study of my client and past experiences the above notion on ORM may work for you all.

Maintain vividness in targeting the online medium and platform. What we did here with this client is we focused only one blog platform. For example in this project we chose wordpress and frequently added the fresh content where as other blog platforms like blogspot and typead we used for building links to microsites and other important profiles that intended to push top page.

This strategy, surprisingly, found significant improvements in the Google. As a general strategy, microsites were first achieving positions, although quite some of them struck in third and fourth page for some weeks, Flickr and the facebook profiles took relatively some months to come on top. There were a few surprises. Twitter ranked comparatively low in positions. Google site page, on the other hand, has got great ranking and it was absolutely unmoved till now.

In many companies, content creation is too low to support link builders; the fact is content writer is needed. The first three months, in many of our websites, content was common. We published unique content on those indexed profiles. After profiles got cached from Google results started to fluctuate.

A number of factors result in pushing the negative listing. In many instances, content updating is the main factor. In certain instances quality links is needed, in addition to the content, to achieve the results. In flickr, a simple commenting: interactions with 5 new flickr users per day and photo sharing: one upload per day are sufficient to be in top place.

This project shows a range of realities for the online reputation management. Choose 10 unique web2.0 sites to rank in first page. It may be a blog, video sharing site, photo sharing site, micro site, Wikipedia, social networking site or micro blogging site. But do not focus to promote same web2.0 websites like blogspot and wordpress or twitter & jaiku or linkedin & nyamz. Choose unique web2.0 sites and use rest website to build links for all the 10 sites.

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Thursday, April 12, 2012

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